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Books-A-Million, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands

Headquartered in Birmingham, AL, Books-A-Million, Inc. is a retail chain that sells books, newspapers, magazines and music. Founded in 1917, Books-A-Million also operates the chains Bookland and Books & Company.

Main Telephone (205) 942-3737
Main Fax (205) 945-1772
Primary Address
402 Industrial Lane
Birmingham, AL 35211

Books-A-Million, Inc. Contacts

Contacts (5/13)
Name Title State
Todd N. Chief Financial Officer AL
Sample of Associated Brands
Email: *****@*******.***
Main Phone: (205) 942-3737
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 402 Industrial Lane
Birmingham, AL

Scott K. Chief Marketing Officer AL
Mary G. Senior Vice President, Merchandising AL
Peter Z. Vice President, Ecommerce AL
Kim H. Digital Marketing Coordinator AL

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Bookland Stores *
Joe Muggs Newsstands *
Books-A-Million, Inc. *****

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Books-A-Million names e-commerce leader, look for digital opps

Subject: digital, online, social media

Company: Books-A-Million    

Opportunity: Hired new VP of e-commerce, so look for increased opportunities in digital and online channels as the bookstore looks to stay competitive with Amazon. 

Additional Insight

Experience: Books-A-Million has appointed James Phelps as VP of e-commerce. He will be responsible for executing the vision, branding, merchandising and marketing strategy for He comes to the book seller from the e-commerce departments of such companies as HSN, Kohl’s and Brookstone.  Phelps hopes to give customers “compelling reasons to make their primary destination for the best selection of books, toys, tech and more.”

Sustained Struggles: Traditional brick-and-mortar bookstores are struggling to keep up with online retailers, and Books-A-Million is no exception. It should come as no surprise that a new digital leader has been brought in, most likely to make the retailer’s online site as competitive as possible. 

Competitors:  Traditional bookstores like Barnes & Noble, as well as online retailers like Amazon. 

402 Industrial Ln. 
Birmingham, AL 35211
(205) 942-3737

James Phelps 
Vice President, e-Commerce
(205) 942-3737

Ashley Thompson 
Manager, Online Marketing
(205) 942-3737