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Mars Petcare | Company Profile, Marketing Contacts, Media Spend, Brands




Mars Pet Care is a leading manufacturer of pet food in the United States. Mars manufactures store and national brand pet food for hundreds of brands. The company is headquartered in Franklin, TN.

Main Telephone (615) 807-4626
Main Fax (615) 372-1162
Primary Address
315 Cool Springs Boulevard
Franklin, TN 37067
USA

Mars Petcare Contacts

Contacts (5/41)
Name Title State
Doug K. Vice President, Strategy & Growth TN
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (615) 807-4626
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 315 Cool Springs Boulevard
Franklin, TN
37067
USA

Dan J. Vice President, Marketing TN
Mindy B. Director, Marketing TN
Lisa C. Director, Public Relations & Marketing Communications TN
Tina G. Director, eCommerce Trade Development TN

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Cesar ********
Eukanuba ****
G. Whiskers *
Iams ********
Kozy Kitten *

Agency Relationships


Brand Agency Service From To
***** **** **** creative 2011 present
******** *** *** **** AOR - creative 2014 present
******** ****** *** ******* creative unknown present
******** ***** ***** ******, ***. AOR - creative unknown present
**** *** *** **** AOR - creative 2014 present

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Who is the Vice President, Strategy & Growth of Mars Petcare?

Who is the marketing contact for pet supplies in TN

What is the email of the Vice President, Marketing of Mars Petcare?

What is direct phone of the Director, Marketing of Mars Petcare?

Who is the creative agency of Mars Petcare?

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WinmoEdge

Rumor - Mars Petcare 2017 media RFPs coming next month?


Subject: Digital, mobile, online, social media, shopper, sponsorship

Company: Mars Petcare

Opportunity: We've received word that 2017 media RFPs for this large account will start being sent out next month by Publicis's here).  We've been unable to confirm what types of partners will be RFP'd, but it's certainly a sign that you need to be top-of-mind with in-house and agency decision makers.

Temptations and Eukanuba each received about $23 million in ad support last year, making them Mars Petcare's top spending brands, according to Katar Media. But, also focus your energy on smaller brands getting more support lately. For example, earlier this year, cat food brand here). 

Decision makers should continue to be most receptive to female focused platforms, particularly those with high engagement rates among young couples. Married adults ages 55-to-64 are the other demo that tends to spend the most on pet food.

Mars Petcare
315 Cool Springs Blvd
Franklin, TN 37067
(615) 807-4626

Jenn Cox
Senior Media & Digital Acceleration Manager - US (Started in Feb)
(615) 807-4626
jenn.cox@effem.com

Kimmra Hingher
Marketing Director
Direct Dial: (615) 807-4338
kimmra.hingher@effem.com

Jane Yoon
Media Associate - â€‹Starcom, Chi
(312) 220-3535
 jane.yoon@starcomww.com