Revlon Consumer Products Corporation | Company Profile, Marketing Contacts, Media Spend, Brands
Founded in 1932, Revlon Consumer Products Corporation manufactures, markets and sells an array of cosmetics, fragrances, skin and personal care products. Headquartered in New York, NY, Revlon produces well-known brands such as Revlon, Almay, ColorStay and Flex.
|Main Telephone||(212) 527-4000|
|Main Fax||(212) 527-4670|
Revlon Consumer Products Corporation ContactsContacts (5/45)
|Fabian G.||Chief Executive Officer & President||NY|
Sample of Associated Brands
|Benjamin K.||Chief Marketing Officer & Executive Vice President - Consumer Division||NY|
|Gianni P.||Chief Operating Officer||NY|
|Meagan F.||Vice President & Chief Compliance Officer||NY|
|Chris P.||Chief Financial Officer||NY|
|Almay's Bright Eyes||*|
|*****||********||media buying & planning||2010||present|
|***** *******||********||media buying & planning||unknown||present|
|***** *******||**** *****||Creative||unknown||present|
|***** ****** ****** ****** & ****** ******* ****||**** *****||Creative||unknown||present|
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Accounts on the move recap for the week of February 2
Below is a compilation for all of WinmoEdge's accounts on the move published during the previous week. We will publish these recaps every Monday afternoon to give you a one-stop, quick glance destination for all recent accounts shifts. Please save this page if you would like to return to it quickly. It can also be accessed under “Accounts on the Move” once it moves off the front page of the site.
We recently here) have high potential of appointing new agencies within six-to-12 months. So, look for upcoming shifts at these companies too.
A.T. Kearney (Chicago)
Scope of Work: Brand, regional and global marketing
Ace Hardware (Oak Brook, Ill.)
Opportunity: Reportedly in the early stages of a procurement-led (ugh!) creative review
Additional Insight: If the process just started there still may be time to jump in, but hopefully you've been pitching Ace at least since it began a partnership with Valspar in Nov. 2013 (research
Acer (US HQ in San Jose, Calif.)
Scope of Work: Global AOR
Additional Insight: Be on the lookout for a new “innovative spirit” focused campaign to launch soon, most likely in Q3 given Acer's media buying history. The tech company cut costs big time in 2013 and new CEO Jason Chen has said previously that branding campaigns would not not be out of the question as Acer works to regain momentum (research
Armani Exchange (New York)
Scope of Work: Digital media planning and buying; may include digital creative too
Additional Insight: We hear the majority of A/X's focus is on driving e-commerce sales. Therefore, pitch direct response and mobile platforms that will lead to
Friendly's (Wilbraham, Mass.)
Scope of Work: AOR
Additional Insight: The agency will oversee TV, radio, print and out-of-home (OOH) advertising, while supporting Friendly's marketing team as it focuses on its rebrand and revival in core markets. Therefore, readers representing family-focused properties should reach out immediately to secure traditional dollars in Friendly's largest markets and digital media for local markets. Friendly's historically has spent the majority of its ad budget in Q2 and Q3. Expect higher than usual ad spending since Friendly's new CMO has big plans to engage younger parents and differentiate the brand in the struggling family-style dining category.
HotelPlanner.com (West Palm Beach, Fla.)
New Agency: WPP’s Burson-Marsteller
Scope of Work: PR AOR
Additional Insight: The firm will be responsible for strategic communications, increasing brand awareness, conveying key brand messages, managing media relations and providing strategic counsel. Earned media is the initial focus here, but look to secure meeting planner focused ad dollars as HotelPlanner works to boost awareness.
Major League Baseball (New York)
Scope of Work: Creative AOR
Additional Insight: With the agency's first campaign expected to launch ahead of Opening Day, look to secure ad dollars throughout Q2 and Q3. Big spending spikes are expected around events like Opening Day, The All-Star Game, postseason and the World Series. MLB's media planning and buying is handled in-house.
Papa John's (Louisville, Ky.)
Scope of Work: Media planning and buying AOR
Additional Insight: Since 2012, Q4 and Q1 are Papa John's top buying periods, according to Kantar Media, so approach with winter holiday and football-focused buys in mind. Note that Papa's has doubled Spanish language network TV spending year-over-year since 2012, according to Kantar Media. Also, as we've reported previously (research
Scope of Work: Advertising AOR – marketing, digital communications and media planning and buying
Additional Insight: Expect Ryder's higher spending levels to continue this year since management aims to build its B2B brand for the long-term – not just for an immediate sales spike. Many still view Ryder as a consumer business because of it lack of advertising over the years and it will take a continued effort to change this perception. Therefore, ad sellers should pitch TV and print platforms that will engage senior corporate execs (more info on targets below) over consumers looking for moving solutions.
Supergoop! (San Antonio)
Scope of Work: PR AOR
Additional Insight: BrandLink is tasked with creating event marketing and strategic partnerships in order to raise brand awareness on a national and regional level. Supergoop! is hoping to increase consumer's awareness of founder Holly Thaggard, the brand's growing portfolio of products and the company mission to change the way we think about sun protection. BrandLink's Beauty and Consumer Goods team will take the lead on the account. While earned media is the focus, keep Supergoop on your radar for ad dollars over the next 12-months. PR agency hires by smaller companies jump-starting their business often are an early sign of upcoming paid media revenue opportunities.
Surf City Garage (Huntington Beach, Calif.)
Scope of Work: AOR – PR, social media marketing and strategic communications
Additional Insight: PR agency hires by smaller companies jumpstarting their business often are an early sign of paid media revenue opportunities 12-months down the road. Therefore, SoCal ad sellers should keep Surf City on their radar for possible larger investments ahead.
Travelers (Hartford, Conn.)
Scope of Work: Advertising AOR
Additional Insight: The agency’s first work is slated to coincide in June with the PGA's