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Energizer Holdings, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands

Energizer Holdings, based out of St. Louis, MO, is a premier provider of portable electronic products, batteries, flashlights and men's and women's wet-shave products. The company's greatest success is its Energizer batteries, which were first marketed for consumer use by Energizer in 1896. Energizer has global operations and is one of the world's leading battery and flashlight producers.

Main Telephone (314) 985-2000
Main Fax (314) 985-2205
Primary Address
533 Maryville University Drive
Saint Louis, MO 63141

Energizer Holdings, Inc. Contacts

Contacts (5/18)
Name Title State
Michelle A. Chief Consumer Officer MO
Sample of Associated Brands
Email: *****@*******.***
Main Phone: (314) 985-2000
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 533 Maryville University Drive
Saint Louis, MO

Alan H. Chief Executive Officer MO
Jackie B. Vice President, Investor Relations MO
David L. Vice President, Global Procurement MO
Mike L. Vice President, Trade Marketing MO

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Energizer Alkaline *
Energizer EZ Turn & Lock Hearing Aid Batteries *
Energizer MAX ********
EVEREADY Battery Company, Inc. *
Energizer Holdings, Inc. *******

Agency Relationships

Brand Agency Service From To
******** *** media buying & planning unknown present
******** ***** *****+****** Digital, Social 2012 present
********* ******** ****** multicultural 2003 present
********* *** media buying & planning unknown present
********* **** + **** creative 2016 present

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Digital Media Opps: Energizer debuts first campaign from new AOR

Subject: TV, print, magazine, online, digital. sponsorship

Brand: Energizer

Opportunity: After naming this kind of hop).

The PINK bunny, complete with "realistic" fur, still has his blue flip flops, sunglasses and drum. He returned to the company's marketing campaigns during New York Fashion Week. The "Bigger, Better, Bunnier" campaign will also include ads on YouTube and Spotify,along with possibly a Snapchat filter. It features the tagline "Still Going!" a nod to the "keeps going and going" tagline that debuted in 1989. 

As we’ve reported previously, Energizer's battery business has been falling for years, one reason for the EcoAdvanced, Energizer's first recycled high-performance alkaline batteries. 

WPP's MEC, NY still handles media planning and buying, but we're wondering when this business will be up for review too. Besides the split and ongoing struggles, media reviews often follow creative and vice versa.

Additional Information

National TV Spend: So far this year, Energizer has spent $30.8 million to air two national TV spots - "Drones" and "The Box."  See charts for 2016 show targeting and ad flight patterns.

For the same period in 2015, the company spent $23.1 million. Spend for the entire year was $39.3 million, and $14.7 million on this was deployed during Q4.

Therefore, sellers should look for last minute Q4 2016 dollars, especially with the launch of a new campaign. 

Digital Breakdown: Per MSN Homepage (

Energizer has also spent $144,000 on 24 mobile ads (6.8 million impressions) and $63,000 on 22 video ads (4.9 million impressions). While mobile ads were placed mainly site direct (97%), the company's video ads have run through Crucial Interactive's ad network (24%), site direct (13%) and The Trade Desk (9%) for the most part (43% of placements for video ads are unknown, according to Pathmatics).

Energizer Batteries
533 Maryville University Dr.
St. Louis, MO 63141 
(314) 985-2000

Michelle Atkinson
Chief Consumer Officer
Direct Dial: (314) 985-1685 

Francesca Bonifazio
Digital Investment Associate – MEC, NY
(212) 474-0000