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Beiersdorf, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands

Headquartered in Wilton, CT, Beiersdorf, Inc. is a leading international skin and beauty care branding company. Beiersdorf's popular brands include NIVEA, Eucerin and la prairie.

Main Telephone (203) 563-5800
Main Fax (203) 563-5891
Primary Address
45 Danbury Road
Wilton, CT 06897

Beiersdorf, Inc. Contacts

Contacts (5/16)
Name Title State
Mauricio V. Vice President, Marketing CT
Sample of Associated Brands
Email: *****@*******.***
Main Phone: (203) 563-5800
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 45 Danbury Road
Wilton, CT

Joe V. Team Leader, Walgreens CT
Jennifer V. Marketing Director, NIVEA Skin Care CT
Danielle M. Global Operational Marketing Director CT
Zvi C. Director, Integrated Media & Marketing Strategy CT

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Eucerin *******
Nivea Body Wash *
Nivea for Men *
Beiersdorf, Inc. *****

Agency Relationships

Brand Agency Service From To
**********, ***. ***** AOR - media buying & planning 2010 present
**********, ***. *** ******* AOR - creative 2010 present
**********, ***. ***** creative, digital 2014 present
******* ***** AOR - media buying & planning 2010 present
******* *** *** **** Creative unknown present

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Beiersdorf Inc. names Corporate VP, Skincare Unit

The Story
Beauty care giant Beiersdorf Inc. has promoted Nicolas Maurer to the position of corporate vice president of the skincare business unit, according to the company.
For the past five years, Maurer has worked as VP of marketing for all of Beiersdorf’s brands in the United States. He created a new marketing direction for the Nivea and Euerin brands and was instrumental in Nivea’s award-wining “Touch and Be Touched” platform and the newly-launched Euerin Skin First Platform.
So far, both have resulted in an increased market share and footprint for all of Beiersdor’s brand in the United States.
Beiersdorf Inc. is an affiliate of Hamburg, Germany-based Beiersdorf AG, a global skin and beauty care company whose brands include Nivea, the world’s largest beauty and skin brand; Eucerin; Aquaphor and La Prairie.
The Research
In his new capacity, Maurer will lead Beiersdorf’s skincare business, which includes the face, hand and body and sun and lip care segments.
He will oversee each of these segments on a global level to set the brands’ overall marketing direction and innovation strategy.
President Iain Holding said in a company release that since Maurer joined the company’s leadership team five years ago, his strategic vision and implementation across its brands has made a major impact to its business.
“Creative communication platforms and large-scale programs, such as, Nivea's Times Square activation on New Year's Eve, have been instrumental in the re-imagination and market growth of the Nivea brand,” Holding said in a statement. “I am confident in his ability to replicate the same level of excitement when he turns his attention globally.”
Mauer’s new role is also part of Beiersdorf's new emphasis on its skincare business, which it views as a primary growth vehicle. In his efforts, Mauer will report directly to Markus Pinnger, Beiersdorf’s executive board member who is responsible for brands and supply chain.
According to Reuters, Beiersdorf is counting on the United States and China to help return its premium skin care LaPrairie brand to pre-recession growth rates by 2012. Chief Executive Officer Dirk Trappmann recently said in a prepared statement at the Global Luxury Summitt that he sees signs of recovery in the United States, which is one of the brand’s biggest markets, specifically in the travel retail market.
"We will have single-digit growth this year,” Trappmann said in a statement. “Things should get better gradually in 2011. We should get back to pre-crisis growth rates by 2012."
He said this in reference to the period between 2005 and 2008 when the luxury cosmetics market grew at seven to eight percent per year and La Prairie at twice the speed.
According to The List database, Beiersdorf Inc. has utilized Los Angeles-based PMK/HBH public relations as its agency of record for public relations since 2009, and New York-based Carat North America for its media buying and planning beginning this year. The company also uses New York-based TBWA Chiat Day for creative on its Nivea brand.
The Nielsen Company reported that Beiersdorf Inc. spent $98.8 million on measured media in 2009. About $33 million was spent on national magazine ads, about $19.7 million was spent on network television ads and about $19.1 million was spent on cable television ads.

Beiersdorf, Inc.
187 Danbury Road
Wilton, CT 0689
(203) 563-5800
Nicolas Maurer
Corporate Vice President, Global Business Unit - Skincare
(203) 563-5800
Joe Venezia
Director, Marketing - Men's Grooming
(203) 563-5858