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Staples, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands




Based in Framingham, MA, Staples, Inc. is an internationally based office supply company. Office products, supplies, and furniture are sold through retail locations, online, and catalog operations. Staples is made up of two contract divisions, Staples National Advantage and Staples Business Advantage target multi-regional and regional companies, respectively.

Main Telephone (508) 253-5000
Main Fax (508) 253-7613
Primary Address
500 Staples Drive
Framingham, MA 01702
USA

Staples, Inc. Contacts

Contacts (5/61)
Name Title State
Shira G. Chief Executive Officer MA
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (508) 253-5000
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 500 Staples Drive
Framingham, MA
01702
USA

Michelle B. Chief Marketing Officer MA
Joe D. Vice Chairman MA
Christine K. Chief Financial Officer MA
Faisal M. Executive Vice President, Global eCommerce & Chief Digital Officer MA

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Staples, Inc. ********
Staples Stadium *
Staples.com *

Agency Relationships


Brand Agency Service From To
*******, ***. ****** *********, *** AOR - creative 2005 present
*******, ***. *** ********* *** AOR - creative 2006 present
*******, ***. ****** ***********, ***. multicultural 2002 present
*******, ***. ****** ****** ********* public relations campaign 2009 present
*******, ***. ************ AOR - creative, digital 2013 present

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Recent Discussions

Who is the Chief Executive Officer of Staples, Inc.?

Who is the marketing contact for office supplies in MA

What is the email of the Chief Marketing Officer of Staples, Inc.?

What is direct phone of the Vice Chairman of Staples, Inc.?

Who is the AOR - creative agency of Staples, Inc.?

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WinmoEdge

Rumor - Staples 2017 digital media planning beginning shortly?


Subject: TV, print, online, digital, video, sponsorship

Company: Staples, Framingham, MA.-based office supply retailer that is somehow still kicking. 

Opportunity: Sellers - 2017 media planning should be underway shortly since Pathmatics, opening up potential revenue there, as well. 

Focus your pitch on SMB engagement, particularly National Small Business Week (May 2017). But look for consumer revenue around key B2C advertising periods such as tax season (male skew) and back-to-school (BTS - female mom/teacher skew). 

Additional Insight

Digital Breakdown: Since last October, about $5 million has gone to desktop, mobile and video display, down from almost $7 million a year earlier, per Pathmatics. The bulk of spending the last 12 months has been on desktop, at $2.3 million for 519.6 million impressions. Half of these impressions were bought site direct and most of the remainder came from ad networks such as OwnerIQ and Conversant.

The bulk of spending, about $350,000 combined, has been with iheart.com adn chron.com. Other top targeted sites include drudgereport.com, listonrepeat.com, slickdeals.net, imgur.com, wunderground.com and aol.com. 

$1.7 million has gone to video for 144.9 million video impressions. Top targeted sites include msn.com, foxnews.com, epsn.com odometer.com, inc.com, ranker.com, finance.yahoo.com and youtube.com. 

Mobile spending has been much lower, at $261,000 for 89.4 million impressions on many of the same desktop and video partners.

500 Staples Drive 
Framingham, MA 01702 
(508) 253-5000

Christine Mallon
Vice President, Stores & Online Marketing
 (508) 253-8714
christine.mallon@staples.com

Jay Poropatich
Director, Digital Marketing
(508) 253-5000
jay.poropatich@staples.com

Kalyn Harkins
Manager, Display – iProspect, Boston
(617) 449-4300
kalyn.harkins@iprospect.com

Emma Mazukina
Senior Associate, Display - iProspect, Boston
(617) 449-4300
emma.mazukina@iprospect.com