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Weber-Stephen Products Co. | Company Profile, Marketing Contacts, Media Spend, Brands




Founded in 1951, Weber has become the leading maker of charcoal and gas barbecue grills and accessories, with brands that include One-Touch, Go-Anywhere, Smoky-Joe, Genesis and Summit. Sold at mass merchandiser, home improvement and other retail stores, the company is still family owned with an addition of three Chicago area barbecue restaurants.

Main Telephone (847) 934-5700
Main Fax (847) 934-3153
Primary Address
200 E Daniels Road
Palatine, IL 60067-6266
USA

Weber-Stephen Products Co. Contacts

Contacts (5/13)
Name Title State
Michael K. Chief Marketing Officer & Executive Vice President IL
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (847) 934-5700
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 200 E Daniels Road
Palatine, IL
60067-6266
USA

James S. Executive Chairman IL
Kim L. General Manager | Chief Marketing Officer IL
Bryan G. Executive Vice President, Restaurants IL
Marc C. Senior Vice President, Global Research & Development IL

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Weber Grills *
Weber-Stephen Products Co. *******

Agency Relationships


Brand Agency Service From To
***** ****** **** Creative, Digital 2016 present
***** ****** ***** ****** Media Planning 2016 present

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Recent Discussions

Who is the Chief Marketing Officer & Executive Vice President of Weber-Stephen Products Co.?

Who is the marketing contact for lawn & garden, outdoor living in IL

What is the email of the Executive Chairman of Weber-Stephen Products Co.?

What is direct phone of the General Manager | Chief Marketing Officer of Weber-Stephen Products Co.?

Who is the Creative, Digital agency of Weber-Stephen Products Co.?

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WinmoEdge

Male Media Opps: Weber grills drops media AOR, consolidates with global shop?


Subject: TV, digital, mobile, video, sponsorship

Company: Weber, grill brand operated by Weber-Stephen Products.

Opportunity: We've confirmed that Weber is consolidating media with a global agency, taking Denver-based here), creating amazing opportunities for straegery and synergy. We'll keep you posted as we learn more.

Winter is coming, so planning for 2017 grilling season should be underway already. Start pitching rare male engagement strategies for Weber decision makers to marinate on. Don't butcher it! TV and digital outlays were way up this summer, a trend that's likely to continue next year. Also, focus your pitch on specific key revenue periods such as Father's Day. An advantage should go to sports and foodie sellers, based on Weber's recent ad targeting strategy.

Additional Insight

TV Breakdown: $6.4 million went to national TV ads the last year, most of which ran May-June on programing such a "Roots," "European PGA Tour Golf," "PGA Tour Golf" and "American Pickers," iSpot.tv reports. For comparison, only $800,000 was spent during thee same prior year period.

Digital Breakdown: Video has made up the bulk of Weber's display activity in the last year. Per Pathmatics, almost $500,000 has garnered 33.2 million video impressions, 94% of which were bought via ad network Google AdX + Adsense.  Almost all of Weber's video budget and video impressions were with YouTube. Other top targeted sites include cbslocal.com and espn.com.

 Mobile spending has been small ($81K for 12.2 million impressions), but almost $300,000 has gone to 48.2 million desktop impressions, 71% of which were bought direct from sites such as forbes.com, espn.com, cnn.com, youtube.com and Meredith's allrecipes.com and marthastewart.com. 

Weber-Stephen Products
200 E Daniels Rd.
Palatine, IL 60067
(847) 934-5700

Michael Kempster
Chief Marketing Officer & Executive Vice President
Direct Dial:(224) 836-2658
mjkempster@weberstephen.com

Melissa Enos
Vice President - Americas Marketing
(847) 934-5700
‚Äčmenos@weberstephen.com