Weber-Stephen Products Co. | Company Profile, Marketing Contacts, Media Spend, Brands
Founded in 1951, Weber has become the leading maker of charcoal and gas barbecue grills and accessories, with brands that include One-Touch, Go-Anywhere, Smoky-Joe, Genesis and Summit. Sold at mass merchandiser, home improvement and other retail stores, the company is still family owned with an addition of three Chicago area barbecue restaurants.
|Main Telephone||(847) 934-5700|
|Main Fax||(847) 934-3153|
Weber-Stephen Products Co. ContactsContacts (5/13)
|Michael K.||Chief Marketing Officer & Executive Vice President||IL|
Sample of Associated Brands
|James S.||Executive Chairman||IL|
|Kim L.||General Manager | Chief Marketing Officer||IL|
|Bryan G.||Executive Vice President, Restaurants||IL|
|Marc C.||Senior Vice President, Global Research & Development||IL|
|Weber-Stephen Products Co.||*******|
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Male Media Opps: Weber grills drops media AOR, consolidates with global shop?
Subject: TV, digital, mobile, video, sponsorship
Company: Weber, grill brand operated by Weber-Stephen Products.
Opportunity: We've confirmed that Weber is consolidating media with a global agency, taking Denver-based here), creating amazing opportunities for straegery and synergy. We'll keep you posted as we learn more.
Winter is coming, so planning for 2017 grilling season should be underway already. Start pitching rare male engagement strategies for Weber decision makers to marinate on. Don't butcher it! TV and digital outlays were way up this summer, a trend that's likely to continue next year. Also, focus your pitch on specific key revenue periods such as Father's Day. An advantage should go to sports and foodie sellers, based on Weber's recent ad targeting strategy.
TV Breakdown: $6.4 million went to national TV ads the last year, most of which ran May-June on programing such a "Roots," "European PGA Tour Golf," "PGA Tour Golf" and "American Pickers," iSpot.tv reports. For comparison, only $800,000 was spent during thee same prior year period.
Digital Breakdown: Video has made up the bulk of Weber's display activity in the last year. Per Pathmatics, almost $500,000 has garnered 33.2 million video impressions, 94% of which were bought via ad network Google AdX + Adsense. Almost all of Weber's video budget and video impressions were with YouTube. Other top targeted sites include cbslocal.com and espn.com.
Mobile spending has been small ($81K for 12.2 million impressions), but almost $300,000 has gone to 48.2 million desktop impressions, 71% of which were bought direct from sites such as forbes.com, espn.com, cnn.com, youtube.com and Meredith's allrecipes.com and marthastewart.com.
200 E Daniels Rd.
Palatine, IL 60067
Chief Marketing Officer & Executive Vice President
Direct Dial:(224) 836-2658
Vice President - Americas Marketing