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Wilsonart International, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands

Headquartered in Temple, TX, Wilsonart International, Inc. manufacturers laminate and metal countertops. The company is a leader in the marketing of decorative surfacing products.

Main Telephone (254) 207-7000
Main Fax (254) 207-2384
Primary Address
Post Office Box 6110
Temple, TX 76503

Wilsonart International, Inc. Contacts

Contacts (5)
Name Title State
Joel C. Chief Marketing Officer TX
Sample of Associated Brands
Email: *****@*******.***
Main Phone: (254) 207-7000
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: Post Office Box 6110
Temple, TX

Alison D. Director, Marketing Communications TX
Kathy C. Marketing Communications Manager TX
Tammy W. Manager, Social Media & Content - Public Relations & Digital Communications TX
Mike W. Digital Marketing Manager TX

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Earthstone *
Evolv *
Gibraltar *
MesaGranite *
Metalaminates *

Agency Relationships

Brand Agency Service From To
**** ******** *********** ****** ******** AOR - creative 2014 present
********* ***** ********* AOR - media buying & planning unknown present
********* ****** ******** AOR - creative 2014 present
********* ******* Public Relations 2012 present
********* ******** ****** ******** AOR - creative 2014 present

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New Biz Brief: Wilsonart names brand, advertising AOR

Subject: print, digital, B2B

Company: Wilsonart, headquartered in Temple, Texas, manufactures and distributes laminate and metal decorative engineered surfaces. The company operates under the Wilsonart, Durcon, Resopal, Polyrey and Arborite brands.

Opportunity: Wilsonart named Havas-owned Moroch Partners (Dallas) as its brand positioning and consumer advertising AOR.  Moroch has already begun strategic development around Wilsonart’s new brand position, so look for upcoming ad revenue now. Wilsonart CMO Joel Culp said: “Moroch’s successful track record of brand strategy development and proven experience in leveraging consumer insights through their cast North American footprint was a significant factor in our choice.”

Additional Insight  

Incumbent: According to the Bolin Marketing (Minneapolis) had previously handled the account.

Media Spend: According to Kantar Media, Wilsonart spent $1.2 million on measured media in 2013 and $340,000 in the first half of 2014. Wilsonart spends the bulk of this on print ads (B2B and magazines), while the remainder is dedicated to digital spend split evenly between search and display. 

Agency Relationships: According to The List, Square One handles print, design and media work for Wilsonart.

Wilsonart International, Inc. 
2400 Wilson Pl.
Temple, TX 76504
(254) 207-7000

Joel Culp 
Chief Marketing Officer
(254) 207-7000

Tammy Weadock 
Manager, Social Media & Content, PR & Digital Communications
(254) 207-3444