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PPG Industries, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands




PPG Industries, Inc. is a manufacturer and distributor of coatings and specialty products. The company, headquartered in Pittsburgh, PA, distributes its products to consumers in construction, consumer products, industrial, and transportation markets worldwide.

Main Telephone (412) 434-3131
Main Fax (412) 434-2964
Primary Address
One PPG Place
Pittsburgh, PA 15272
USA

PPG Industries, Inc. Contacts

Contacts (5/39)
Name Title State
Charles B. Chairman, President & Chief Executive Officer PA
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (412) 434-3131
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: One PPG Place
Pittsburgh, PA
15272
USA

Sue S. Executive Director, PPG Industries Foundation PA
Chuck K. Chief Technology Officer & Vice President, Research & Development - Coatings PA
Michael M. Chief Operating Officer PA
Glenn B. Senior Vice President, General Counsel & Secretary PA

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Glidden ******
Liquid Nails *
Olympic Paints & Stains ******
PPG Industries, Inc. *******
Pittsburgh Paints ******

Agency Relationships


Brand Agency Service From To
******* ****** & ****** ******** ***** creative 2008 present
********** ****** ******** Digital 2014 present
*** **********, ***. *******, ***. digital 1996 present
*** **********, ***. ******** Digital 2007 present
*** **********, ***. *** *** Media Buying, Media Planning unknown present

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WinmoEdge

Score 50 - Close Watch: PPG promotes global marketer amid consumer paint transition


Subject: TV, online, digital, print, sponsorship

Company: PPG Industries, Pittsburgh-based supplier of paintings, coatings, glass and specialty materials.

Opportunity: Expanded the role of CPG marketing veteran Max Wetzel, CMO and GM of home centers for PPG Architectural Coatings, to include the duties of VP of global strategic strategy for architectural coatings. Basically, he's now running paint marketing worldwide instead of just in Canada and the US.

A marketing decision maker promotion doesn't typically signal a roster shakeup but Wetzel is a bit different. For starters, he's only been with PPG since 2014 and previously spent more than 10 years in consumer marketing (Heinz). Also, PPG is brands such as Glidden, which receives the bulk of PPG's ad support. 

Therefore, since paint makes up 93% of company revenue and home improvement trends are strong, it would make sense for PPG to continue expanding its ad presence nationally. Advertising levels are ramping up at rival paint brands, which already have much more brand recognition than PPG (research here). 

So, agencies should segue a congrats email to Wetzel into a pitch around helping PPG with these ongoing efforts. Readers with expertise engaging mature millennial women should have the advantage.

Sellers - similarly continue to go after Q3 dollars that may still be available, but start laying the groundwork for next spring/summer, when paint brands tend to advertise the most. Shelter focused sellers should have the edge. Omnicom's PHD, NY has media planning and buying.

Additional Insight

Glidden TV Breakdown: During the past year, $4.2 million went to Glidden's national TV ads, most of which supported buys during "Property Brothers," "House Hunters" and "House Hunters Renovation," according to iSpot.tv.

Glidden Digital Breakdown: During the same period, 97 banners, seven high impact and nine video ads appeared on about 540 publishers (19% mobile), about 70% of which was placed programmatically versus site direct. Desktop is mostly targeting female focused shelter publishers such as diynetwork.com, apartmenttherapy.com, hgtv.com, walmart.com, thekitchn.com, frontdoor.com and countryliving.com

Video just started running in May and has mostly targeted shelter and news sites like apartmenttherapy.com, seattlepi.com and aol.com, Moat reports.

PPG Industries
One PPG Place
Pittsburgh, PA 15272
(412) 434-3131

Max Wetzel‚Äč
Vice President, Global Strategic Marketing - Architectural Coatings
(412) 434-3131