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Delta Faucet Company | Company Profile, Marketing Contacts, Media Spend, Brands

Headquartered in Indianapolis, IN, Delta Faucet Company is a subsidiary of Masco Corporation, and is one of the leading manufacturer of faucets and related kitchen and bath products in the United States. Some of Delta's brands include Brizo, Peerless, Delex Euroline and Delta Euroline. Each brand offers consumers a wide range of distinct specialty faucets and kitchen and bath accessories.

Main Telephone (317) 848-1812
Main Fax (317) 573-3485
Primary Address
55 East 111th Street
Indianapolis, IN 46280

Delta Faucet Company Contacts

Contacts (5/13)
Name Title State
Butch W. Vice President, Retail Sales IN
Sample of Associated Brands
Email: *****@*******.***
Main Phone: (317) 848-1812
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 55 East 111th Street
Indianapolis, IN

Jon D. Vice President, Sales IN
Sam S. Vice President, Trade Sales IN
Susan F. Vice President, Marketing IN
Catherine R. Director, Brand Marketing IN

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Alsons *
Leland *
Lewiston *
Delta Faucet Company ********
Signature *

Agency Relationships

Brand Agency Service From To
***** ***** & ******** AOR - creative 2003 present
***** ****** ******* ***** & ******** AOR - creative 2007 present
***** ****** ******* ***** ******* media buying & planning unknown present
***** ****** ******* *** ******* ********* creative 2007 present
***** ****** ******* ******, ***. digital unknown present

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Campaign Imminent: Delta Faucet Company selects retail marketing AOR

Subject: digital, TV

Company: Winmo), the Indianapolis-based subsidiary of Masco Corp. 

Opportunity: Tapped Theory House as retail marketing AOR for the Delta and Peerless branded product lines. Theory House will handle strategy, branding and retail marketing to consumers for the company. Delta traditionally spends the largest portion of its media spend during Q2, so a campaign could already be in the works, sellers. Reach out now for potential B2C print, TV and digital dollars. 

Additional Information

Media Spend: According to Kantar Media, Delta spent $22.9 million on measured media in 2014. This spend was split fairly evenly between broadcast (48.6%) and print ads (46.3%). The remiander was allocated to display ads. 

TV Breakdown: Spot reports that Delta spent $16.2 million on national TV ads in 2015 – down slightly from $17.1 million in 2014. See charts for 2015 channel/show targeting. 

Digital Breakdown: Per Moat, Delta ran 52 display ads on 1,539 publishers in 2015 (<1% mobile). Top ad destinations included,, and (46% placed site direct versus programmatic). Delta also ran 12 high impacts and six video ads last year.

For comparision, in 2014, the company ran 93 display and 10 high impact ads on 737 publishers (2% mobile). Top destinations were the same as 2015; however, 92% of 2014 ads were paced site direct, signaling a significant shift into programmatic placement for Delta. 

It should come as no surprise that for 2014 and 2015, most display ads were run from April to June, when most people are considering home improvements/building houses. 

55 East 111th St.
Indianapolis, IN 46280
(317) 848-1812

Susan Fisher 
Vice President, Marketing (since 2011)
Direct Dial: (317) 848-0395

Cathy Roper 
Director, Brand Marketing
Direct Dial: (312) 848-0985