Stanley Black & Decker, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands
Headquartered in New Britain, CT, Stanley Black & Decker, Inc. is a producer of power tools and accessories. A subsidiary of The Stanley Works, Inc., Stanley Black & Decker, Inc. manufacturers and markets an array of hardware, home improvement products, and fastening systems that are distributed globally through retail chains and online.
|Main Telephone||(860) 225-5111|
|Main Fax||(860) 827-3895|
Stanley Black & Decker, Inc. ContactsContacts (5/41)
|John L.||Chairman & Chief Executive Officer||CT|
Sample of Associated Brands
|Allison N.||Chief Marketing Officer||CT|
|Donald A.||Chief Financial Officer||CT|
|James L.||President & Chief Operating Officer||CT|
|Rhonda G.||Chief Information Officer||CT|
|Black & Decker||******|
|DeWalt Power Tools & Accessories||*|
|***** & ******||****** ***********, ***.||multicultural||2006||present|
|***** & ******||********* ******, ***.||direct response||unknown||present|
|***** & ******||***+||Creative, Digital, Media Buying, Media Planning||2016||present|
|****** ***** ***** & ***********||***+||Creative, Digital, Media Buying, Media Planning||2016||present|
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Campaigns Imminent: Stanley Black & Decker consolidates digital at KBS
Subject: Digital, online, video, print, TV
Company: Winmo profile), New Britain, CT-based maker of household hardware and industrial tools. The company is known for its namesake brands and professional targeted brands like Dewalt and Porter Cable.
Opportunity: After a review, Black & Decker has KBS. The MDC agency’s scope spans the corporate brand and B&D’s approximately 24 consumer and B2B brands. Furthermore, while digital will be the focus, KBS is also working on a new direct response TV advertising campaign
Therefore, sellers, particularly those focused on men and homeowner/DIY segments (particularly women), should start making introductions to secure new campaign ad revenue. Focus your pitch on Q4, historically Black & Decker’s top advertising period, according to Kantar Media.
Incumbent: Media planning and buying was at Mediassociates. Acronym still handles search marketing.
Digital Breakdown: During the past year, standard, high impact and video ads have appeared on about 900 publishers (1% mobile), 70% of which was placed programmatically versus site direct. Desktop ads have run mostly on news, shopping, entertainment and sports publishers like amazo.com, disboards.com, 6pm.com, politifct.com, kinjac.om and tvguide.com, Moat reports.
During the past year, video only ran from Nov-Jan, most of which appeared on news, real estate and health/fitness publishers. Top targeted sites included wunderground.com, webmd.com, youtube.com, washingtonpost.com and forbes.com.
TV Breakdown: Since June 6, 2015, only $68,000 has gone to national TV ads (see targeting right), according to iSpot.tv. However, this activity just began last week, so look for outlays to increase.
1000 Stanley Dr.
New Britain, CT 06053
Vice President, Corporate Brand Marketing
Direct Dial: (860) 827-5075
Director, Brand Marketing