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GE Lighting | Company Profile, Marketing Contacts, Media Spend, Brands

GE Lighting, a subsidiary of GE Appliances & Lighting (NYSE:GE) develops new and different lighting technologies. The company is headquartered in East Cleveland, OH and was founded in 1892.

Main Telephone (216) 266-2121
Main Fax (216) 266-2108
Primary Address
1975 Noble Road
Building 338E
East Cleveland, OH 44112

GE Lighting Contacts

Contacts (5)
Name Title State
Jenifer L. Director, Customer Engagement OH
Sample of Associated Brands
Email: *****@*******.***
Main Phone: (216) 266-2121
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 1975 Noble Road
Building 338E
East Cleveland, OH

James B. Head, Global Strategic Alliances & Marketing OH
Jeff P. General Manager, Connected Home Product Management & Innovation OH
Rochelle H. Marketing Director, Retail Branding OH
Gabriela W. Pricing Analyst OH

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
GE Lighting *

Agency Relationships

Brand Agency Service From To
** ******** **** ********* AOR - creative 1920 present
** ******** *** ****** digital unknown present

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Startup Partnership Opps: GE taps CMO to lead Lighting division's growth

Subject: Branding, marketing, advertising, experiential

Company: sale of the appliance division to Electrolux earlier this month. Combined, both businesses accounted for only 5.7% of  GE’s $146 billion in revenue last year, with appliances leading the way.

Opportunity: Effective Oct. 1, CMO Beth Comstock will add leadership of GE Lighting unit to her purview. The 130-year-old business commercialized Thomas Edison’s  incandescent light bulb, but it’s in the midst of reinventing itself for an increasingly LED technology lit world. This should lead to new marketing and advertising opportunities as Comstock works to spark Lighting’s growth in new segments.

Additional Insight

Executive Structure: GE Lighting' CEO Maryrose Sylvester will keep her title and report to Comstock, who also oversees partnerships with startups and Silicon Valley-based investment firm GE Ventures.

Growing Into An Infrastructure Business: For the consumer market, GE already has introduced worked together on LED lighting fixtures that can communicate with shoppers’ smart phones while in-store, creating new new location-based services for retailers.

Business customers already account for 70% of GE Lighting’s revenues and company research forecasts that 70% of the overall lighting industry’s revenue will come from LEDs by 2012, up from 18% in 2012.

Competition: Competitors in the fast growing LED lighting space include Cree (research here), which focuses more on low-cost home lighting. It was the first company to produce home LED lights at $10. However, it’s working to build its brand on the commercial side too.

Agency Relationships: Omnicom’s EFM Agency (digital), according to The List.

GE Lighting
1975 Noble Rd.
Building 338E
East Cleveland, OH 44112
(216) 266-2121 

Beth Comstock
Senior Vice President & Chief Marketing Officer – GE
(203) 373-2211 

Maryrose Sylvester
President & Chief Executive Officer
(216) 266-2121