Viking Range Corporation | Company Profile, Marketing Contacts, Media Spend, Brands
Viking Range Corporation is a manufacturer of upscale, professional-grade appliances, such as dishwashers, disposals, refrigerators, freezers, ovens, blenders, mixers, outdoor grills, cookware, cutlery -- and, of course, stoves. Viking Range corporate headquarters are located in Greenwood, MS.
|Main Telephone||(662) 455-1200|
|Main Fax||(662) 453-7939|
Viking Range Corporation ContactsContacts (4)
|Brian W.||Chief Financial Officer & President||MS|
Sample of Associated Brands
|Tim T.||Director, Marketing||MS|
|Sue B.||Director, Major Product Management||MS|
|Brent B.||Vice President, Brand Management||MS|
|Viking Range Corporation||*******|
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Viking Range appoints LG's former CEO to newly created Chief Revenue Officer position
Privately held kitchen appliance manufacturer Viking Range Corporation has appointed LG Electronics USA’s former chief executive Jim Shad to the newly created position of EVP and chief revenue officer.
Reporting to CEO Fred Carl Jr., Shad (pictured left) has responsibility for all of Viking’s sales and go-to-market activities domestically and internationally.
“I enjoyed getting to know Jim when he was at LG and am happy that we can continue our relationship now that he will be with us here at Viking,” Carl Jr. said in a. “He brings a tremendous amount of expertise in sales and marketing and has extensive experience with global markets, an area of focus for us. I know he's going to make a tremendous contribution to the company.”
Viking Range currently has 30 distributors in more than 80 markets worldwide.
In 2010, Greenwood, Miss.-based Viking and LG a strategic alliance. Collaboration areas include product cross-sourcing and joint procurement opportunities; R&D and service resources; and expanded distribution.
Most recently, Shad was chief go-to-market officer at LG Electronics USA, where he had responsibility for global GTM functions spanning 30 subsidiaries worldwide.
According to, Shad was made president of LG USA in 2010. In that position, he led the company's consumer electronics and major appliance business in the U.S., overseeing sales, marketing, service, supply chain, product management, finance and human resources.
WinmoEdge contacted Viking Range to learn more about its priorities with Shad coming on board, but we haven’t received an immediate response.
According to The List, Jackson, Miss.-based has been Viking Range’s AOR since 1988.
Viking Range allocated $3.7 million towards measured media in 2011, up from $1.2 million in 2010, Kantar Media reports. Magazine ad spending skyrocketed from $610,000 to $3 million last year.
Viking Range Corporation
Post Office Box 956
Greenwood, MS 38935
Fred Carl Jr.
Chief Executive Officer
Executive Vice President & Chief Revenue Officer
Manager, Public Relations