Back to All Companies

Nature's Bounty Co. | Company Profile, Marketing Contacts, Media Spend, Brands




NBTY, headquartered in Ronkonkoma, NY, is a manufacturer of vitamins and nutritional supplements. The company distributes its products to supermarkets, drug store chains, mass merchandisers, club stores and health food stores under a variety of third party brand names.

Main Telephone (631) 567-9500
Main Fax (631) 244-2136
Primary Address
4320 Veteran's Memorial Highway
Holbrook, NY 11741
USA

Nature's Bounty Co. Contacts

Contacts (5/36)
Name Title State
Harvey K. Vice Chairman NY
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (631) 567-9500
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 4320 Veteran's Memorial Highway
Holbrook, NY
11741
USA

Steve C. President & Chief Executive Officer NY
Derek B. Chief Marketing Officer, NBTY & General Manager - CPG Americas NY
Brian W. President, Americas & Chief Executive Officer, Nutrition, Inc. NY
Andrea S. Chief Information Officer NY

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Balance Bar *
Good 'N Natural *
Nature's Bounty *****
Puritan's Pride *
Vitamin World *

Agency Relationships


Brand Agency Service From To
******* *** *** ****** ********* AOR - public relations 2012 present
*****-* ******* + ******** Creative 2015 present
***-** ****** creative 2015 present
***-** ***** ***** ***** Media Buying, Media Planning unknown present
******'* ****** ***** ****** public relations 2015 present

See Winmo sales intelligence in action

Recent Discussions

Who is the Vice Chairman of Nature's Bounty Co.?

Who is the marketing contact for Health care in NY

What is the email of the President & Chief Executive Officer of Nature's Bounty Co.?

What is direct phone of the Chief Marketing Officer, NBTY & General Manager - CPG Americas of Nature's Bounty Co.?

Who is the AOR - public relations agency of Nature's Bounty Co.?

Your personal LinkedIn network connections

Your personal LinkedIn network connections

WinmoEdge

Female Media Opps: NBTY launches new campaign for Nature's Bounty (Score 74)


Subject: broadcast, digital, online video

Company:

Opportunity: Launched the latest campaign from here). "Better Off Healthy," the first spot, touts Nature Bounty's Probiotic GX to maintain healthy digestion and avoid unwanted gas. Other spots will support other Nature's Bounty supplements, such as fish oil and nail, skin and hair supplements.

"Better Off Healthy, ""Treadmill" and "Model" debuted as :30-second TV spots on Oct. 10. According to iSpot, NBTY has spent $758,000 to air the spots thus far, targeting shows such as "Snapped," "Hunting Vintage," "Madea's Witness Protection," "Basketball Wives LA" and "Higher Learning [movie]." See chart for channel targeting thus far. 

Remember that NBTY promoted CMO Andre Branch to president in May and moved Derek Bowen into the CMO position (more Havas would continue to handle  media buying and planning, but new decision makers could choose to review the account in the near future, especially since media reviews tend to follow creative (and vice versa).

NBTY is the leading company in the saturated $11 billion vitamin industry, but its brands still get lost in the clutter. So, more new digital, TV and social media campaigns – both for the company and its individual brands – should deploy in the near future. 

Health and lifestyle sellers, especially those with a female focus, should have the upper hand here. Reach out now since new campaigns have already started running (research 

Additional Information

National TV Spend: According to

Digital Breakdown: Pathmatics reports that Nature's Bounty has spent $310,000 on 38 desktop ads this year (77.6 million impressions). Over half of these ads - 58% - were placed through DSP AppNexus and the remainder were placed mostly site direct (40%). Top desktop destinations include coupons.com, photobucket.com, healthline.com and Yahoo Homepage.

Nature's Bounty has also spent $78,000 on online video ads (6.8 million impressions) and $27,600 on mobile ads (7.2 million impressions). While the mobile impressions were bought the same way as desktop ads (above), video ads were purchased mostly through Google AdX + AdSense (76%).

NBTY, Inc.
4320 Veteran's Memorial Highway
Holbrook, NY 11741 
(631) 567-9500

Andre Branch 
President – Direct-to-Consumer
(631) 567-9500
abranch@nbty.com

Derek Bowen
Chief Marketing Officer & General Manager – CPG Americas
(631) 567-9500
dbowen@nbty.com