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Chattem, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands

Chattem, Inc., headquartered in Chattanooga, TN, manufactures and markets a variety of health and beauty products. The company produces OTC medicated creams, toiletries & dietary supplements. ** NOTE: As a privately held subsidiary of a publicly traded parent company, annual revenue and employee count are not readily available. Therefore, the revenue and employee figures presented below are those of the parent company. **

Main Telephone (423) 821-4571
Main Fax (423) 821-5022
Primary Address
1715 West 38th Street
Chattanooga, TN 37409-1248

Chattem, Inc. Contacts

Contacts (5/17)
Name Title State
Zan G. Chairman TN
Sample of Associated Brands
Email: *****@*******.***
Main Phone: (423) 821-4571
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 1715 West 38th Street
Chattanooga, TN

Blair R. Head, Marketing & Innovation TN
Laurie H. Vice President, Brand Management TN
Richard S. Head, BD NA CHC - Sanofi TN
Bernie S. Vice President, Brand & Business Development TN

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Allegra *
Arthritis Hot *
Aspercreme *****
Benzodent *
Capzasin *******

Agency Relationships

Brand Agency Service From To
*** *** ***********, ***. AOR - media buying & planning unknown present
*** ***** **** *** ***********, ***. AOR - media buying & planning unknown present
******* ******* & ******* ******** AOR - digital 2009 present
******* *** ***********, ***. AOR - media buying & planning unknown present
*******-* *** ***********, ***. AOR - media buying & planning unknown present

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Chattem acquires consumer brands for $410M

The Story
Consumer products manufacturer Chattem Inc. announced a $410 million deal to acquire five consumer products from Johnson & Johnson and Pfizer, according to The Chattanoogan.
The Chattanooga, Tenn.-based company will buy sleep-aid Unisom, mouthwash Act, diarrhea treatment Kaopectate, anti-itch cream Cortizone and diaper rash product Balmex.
Johnson & Johnson acquired Pfizer’s Consumer Healthcare division in June 2006 (WinmoEdge article), and the five brands are part of a corporate divesture plan.
“This acquisition will provide our company enduring brands that mirror our corporate strategy and enhance the level of the company’s long-term growth potential,” Chattem chief executive officer Zan Guerry said in a statement.
Chattem manufactures several over-the-counter medicated products including Gold Bond lotions and Icy Hot pain reliever. The company also sells hair care products and diet supplements.
The Research
In its second quarter, Chattem’s revenue was $79.4 million, a 5 percent increase over the year-ago period.
However, the company saw sales decline in some categories.
Sales of Chattem’s topical analgesic brands decreased 2.8 percent, bringing in $15.3 million for the period. Additionally, sales of dietary supplements decreased to $$8.9 million, a 13.3 drop percent from the year ago period.
According to The List database, Chattem handles the bulk of its work in-house, occasionally working with an agency for project work. According to Nielsen Media Research, the company spends about $76.8 million on advertising annually.
The Direction
Industry sources tell us Chattem isn’t big on shelling out marketing bucks, but with these well-known brands joining the family, a big marketing push could be in the works. Full service agencies specializing in healthcare should contact the company with ideas to boost their diet supplement business as well.