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Church & Dwight Company, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands




Church & Dwight Co., Inc. develops, manufactures and markets a of range household, personal care and specialty products. The company, headquartered in Princeton, NJ, produces several consumer products including baking soda, carpet deodorizer, laundry detergent, bathroom cleaners, air fresheners, toothpaste and anti-perspirants.

Main Telephone (609) 683-5900
Main Fax (609) 497-7269
Primary Address
Princeton South Corporate Center
500 Charles Ewing Boulevard
Ewing, NJ 08628
USA

Church & Dwight Company, Inc. Contacts

Contacts (5/60)
Name Title State
Steve C. Executive Vice President & President - International Consumer Products NJ
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (609) 683-5900
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: Princeton South Corporate Center
500 Charles Ewing Boulevard
Ewing, NJ
08628
USA

James C. Chairman & Chief Executive Officer NJ
Matthew F. Chief Executive Officer NJ
Curt S. President - Specialty Products Division NJ
Britta B. Executive Vice President & Chief Marketing Officer NJ

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Arm & Hammer Pet ********
Arm & Hammer Deodorants & Antiperspirants *
Cameo *
Clean Shower *
First Response *******

Agency Relationships


Brand Agency Service From To
*** ***** Media Buying, Media Planning 2005 present
*** & ****** ******* Public Relations unknown present
*** & ****** ***** media buying & planning unknown present
*** & ****** ********** & *************** ***** media buying & planning unknown present
*** & ****** *********** ***** media buying & planning unknown present

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Who is the Executive Vice President & President - International Consumer Products of Church & Dwight Company, Inc.?

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WinmoEdge

Campaigns Imminent: Church & Dwight moves digital creative, Arm & Hammer still in play?


Subject: TV, print, digital, social media

Company: Church & Dwight, Princeton, NJ-based CPG company known for products such as OxiClean, Arm & Hammer, Trojan and Orajel. 

Opportunity: C&D, No. 460 in the iCrossing, after a review that began this summer. 

Razorfish got lead digital duties, including strategy, creative, data, search and social media, for Trojan, First Response, Batiste Dry Shampoo, RePhresh and Replens. ICrossing will handle digital marketing, including strategy, creative, content marketing and tech, for OxiClean, Vitafusion, Oragel and Nair. 

With 2017 around the corner, digital sellers should go after new campaign revenue tied to these brands. Already, we've heard that Trojan's 2017 digital media RFPs are out from GroupM's Xaxis, WPP's trading desk.

Look for spending to be higher for Trojan and many of these brands, as C&D continues to pump more marketing dollars into its portfolio under recently-appointed CMO Britta Bomhard (research here). 

Agencies - Arm & Hammer was not part of the review, so creative shops should Ferrara & Co, which has worked on Hammer creative since 2010. 

Additional Insight

Incumbents: C&D works with multiple creative shops. Besides Ferrara, partners include Joey Co and Colangelo.

Church & Dwight
Princeton South Corporate Center 
500 Charles Ewing Blvd.
Ewing, NJ 08628 
(609) 683-5900

Britta Bomhard 
Executive Vice President & Chief Marketing Officer 
(609) 683-5900 
britta.bomhard@churchdwight.com

Steve Lee
Partner, Digital Investment & Trading Director -Maxus NY
(212) 297-8300
stevenk.lee@maxusglobal.com

Vladimir Lubimov
Manager, Accounts - Xaxis 
‚Äč(646) 259-4200
vlad.lubimov@xaxis.com