Wake Forest Baptist Health | Company Profile, Marketing Contacts, Media Spend, Brands
Located in Winston-Salem, North Carolina, Wake Forest Baptist Health is a non profit, health services organization founded in 1922. Wake Forest University Baptist Medical Center offers rehabilitation and long tern care facilities, health and information centers as well as outpatient services.
|Main Telephone||(336) 716-4587|
|Main Fax||(336) 716-6841|
Wake Forest Baptist Health ContactsContacts (3)
|Robert G.||Executive Vice President, External Relations & Chief Marketing Officer||NC|
Sample of Associated Brands
|Paula F.||Assistant Vice President, Media Relations||NC|
|Joanna L.||Director, Marketing, Corporate & Community Programming||NC|
|Wake Forest Baptist Health||*|
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Score 54 – Close Watch: Wake Forest Baptist Medical Center names CMO
Subject: digital, local, healthcare marketing,
Company: Winmo profile) (WFBMC) in Winston-Salem, NC
Opportunity: Added marketing responsibilities to Robert Gfeller’s current role as executive director for the Childress Institute for Pediatric Trauma. As CMO and VP of marketing, communications and media, Gfeller is tasked developing and implementing marketing and communications strategies for the entire enteprise. This includes Wake Forest Baptist Health and its strategic affiliates and partners, Wake Forest School of Medicine and support to Wake Forest Innovations. He will report to EVP of strategy and administration Terry Williams.
Last week, WFBMC began the public phase of its fundraising campaign to raise $350 million for patient care, education and research (more here). Gfeller is replacing Lisa Wyatt, who left her role as CMO in September. Therefore, as he begins putting his stamp on marketing strategy, those is the Winston-Salem-area should start making digital, event and PR pitches now.
Experience: Prior to joining WFBMC, Gfeller served in executive positions in marketing, merchandising, strategy and customer experience for companies such as Coca-Cola, Nabisco, Colgate-Palmolive and Lowe’s Home Improvement.
Digital Breakdown: According to Moat, WFBMC has run 26 display ads on nine publishers since January, such as journalnow.com, wxii12.com, the-dispatch.com and greensboro.com. It also ran seven high impact ads. For the same period in 2014, 21 creatives were run on three publishers (journalnow.com, wxii12.com and wfmynews2.com).
Communications & Marketing & Media
Medical Center Blvd.
Winston-Salem, NC 27157
Vice President, Communications, Marketing & Media & Chief Marketing Officer
Director, Interactive Marketing & Digital Strategy
(316) 716-7119 (direct)
Director, Marketing & Communications – Wake Forest Innovations
(336) 713-1652 (direct)