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Henry Ford Health System | Company Profile, Marketing Contacts, Media Spend, Brands




Henry Ford Health System is a healthcare network that includes six hospitals, over 30 other healthcare facilities, and over 2,000 physicians representing a wide range of specialties. Corporate headquarters are located in Detroit, MI.

Main Telephone (313) 874-4040
Main Fax (313) 876-9243
Primary Address
One Ford Place
Suite 3B
Detroit, MI 48202-3450
USA

Henry Ford Health System Contacts

Contacts (5/11)
Name Title State
Rose G. Senior Vice President, Communications & Chief Marketing Officer MI
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (313) 874-4040
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: One Ford Place
Suite 3B
Detroit, MI
48202-3450
USA

Wright L. President & Chief Executive Officer MI
Mary Alice A. Senior Vice President & Chief Information Officer MI
Robert R. President & Chief Operating Officer MI
Liz S. Vice President, Brand Strategy MI

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Henry Ford Health System *******
Henry Ford Macomb Hospitals *****
Henry Ford West Bloomfield Hospital *
Henry Ford Wyandotte Hospital *

Agency Relationships


Brand Agency Service From To
***** **** ****** ****** ******** ***** Media Buying, Media Planning 2006 present
***** **** ****** ****** ****** & ******** Creative 2016 present

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WinmoEdge

Campaign Imminent: Detroit's Henry Ford Health System hires new AOR


Subject: Creative, media, TV, digital, online, outdoor, sponsorship

Company: Henry Ford Health System (HFHS), health system in Detroit.

Opportunity: Hired Birmingham, MI-based Harrison Media

Additional Insight

Incumbent:  “Ghetto Day” email fiasco

Media Spend: $16.4 million went to measured media last year, up $1 million from 2014, according to Kantar Media. Almost all of Henry Ford's ad budget since 2014, at least $12.8 million annually, has gone to search. The remainder mostly supports spot TV, display and out-of-home (OOH) ads. 

Digital Breakdown:  About $433,000 has gone to 58.2 million desktop impressions since last October, MediaMath. Top targeted sites include asclickondetroit.com, freep.com, wxyz.com, detroitnews.com and sparkpeople.com. 

During the same period video has received almost no support, while $36,300 went to 6.4 million mobile impressions, which were bought similarly to desktop. Top mobile partners include clickondetroit.com, webmd.com, wxyz.com medicinenet.com, rxlist.com and everydayhealth.com. 

Henry Ford Health System 
One Ford Place 
Suite 3B 
Detroit, MI 48202
(313) 874-4040

Rose Glenn
Senior Vice President, Communications & Chief Marketing Officer
(313) 874-3947
​rglenn1@hfhs.org