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Kindred Healthcare | Company Profile, Marketing Contacts, Media Spend, Brands

Kindred Healthcare is a healthcare service company that operates through it subsidiaries. The company operates hospitals, nursing centers and a contract rehabilitation services business across the United States. The company is headquartered in Louisville, KY.

Main Telephone (502) 596-7300
Main Fax (502) 596-4055
Primary Address
680 South Fourth Street
Louisville, KY 40202

Kindred Healthcare Contacts

Contacts (5/10)
Name Title State
Paul D. Executive Vice Chairman KY
Sample of Associated Brands
Email: *****@*******.***
Main Phone: (502) 596-7300
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 680 South Fourth Street
Louisville, KY

Ben B. President & Chief Executive Officer KY
Stephen F. Chief Financial Officer & Executive Vice President KY
Charlie W. Chief Information Officer KY
William A. Executive Vice President, Strategy & Integrated Care KY

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Kindred Healthcare *******

Agency Relationships

Brand Agency Service From To
******* ********** ******** ******* & ******* media buying & planning unknown present
******* ********** **** digital 2009 present

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Kindred Healthcare promotes executives

The Story
Kindred Healthcare Inc. announced that it has shifted the roles of several executives, according to Business First of Louisville (Ky.).
The Louisville-based company appointed Frank Battafarano to the newly created position of chief operating officer, and William Altman has been named senior vice president of strategy and public policy.
Battafarano has served as president of Kindred’s hospital division since 1998. Benjamin Breier, president of Peoplefirst Rehabilitation since 2005, will replace him in the hospital division.
Altman previously served as senior vice president of compliance and government programs. Former SVP of risk management and compliance, Kim Martin, has been named chief compliance officer and will assume Altman’s previous duties.
Kindred Healthcare operates 84 long-term acute-care hospitals, 228 skilled nursing centers and contract rehabilitation services business, called Peoplefirst Rehabilitation, in 40 states.
The Research
In Altman’s new role, he will support President and Chief Executive Officer Paul Diaz and Battafarano in developing and supporting Kindred Healthcare’s strategic marketing plan.
He will also continue to lead the company’s efforts to improve and rationalize the post-acute healthcare sector through a public policy agenda in Washington, D.C., as well as the 40 states in which the company operates.
“The expansion of Frank’s, Ben’s and Bill’s responsibilities positions us to better execute on our strategic operating plan and support future growth,” Diaz said in a statement. “As Kindred begins a period focused on new growth, and greater involvement in post-acute policy development, we thought it was the right time to have a Chief Operating Officer and expand Mr. Altman’s role.”
Diaz also stated that Altman’s new position will assist in the expansion of Kindred’s services to meet its customers’ needs in the high acuity post-acute market.
The announcement closely follows after the company announced its fourth quarter financial earnings. Consolidated revenue totaled $1 billion, compared to $1.1 billion during the fourth quarter last year.
According to The List database, Kindred Healthcare does not currently have any agency relationships.
The company spent about $200,000 on measured media in 2006. Approximately $100,000 was spent on local newspaper ads, $30,000 was spent on outdoor ads and $10,000 was spent on spot television ads.
The Direction
Agencies should submit proposals immediately.  All of Kindred Healthcare’s newest operational executives are previous employees that were promoted within the company and they will most likely know the ins and outs of the company’s operations. Come up with ways to market the company’s Peoplefirst Rehabilitation service business to folks with post-acute healthcare needs.

Kindred Healthcare Inc.
680 South Fourth Street
Louisville, KY 40202
(502) 596-7300
William Altman
Senior Vice President of Strategy & Public Policy
(502) 596-7300
Frank Battafarano
Chief Operating Officer
(502) 596-7300
Paul Diaz
President & Chief Executive Officer
(502) 596-7300