Piedmont Healthcare | Company Profile, Marketing Contacts, Media Spend, Brands
Piedmont Healthcare has provided world-class care to patients in Atlanta and throughout Georgia and the Southeast. The hospital is a non-profit facility, with more then 2,000 patient beds and over 1,000 physicians to serve the patients needs.
|Main Telephone||(404) 605-5000|
|Main Fax||(404) 605-1123|
Piedmont Healthcare ContactsContacts (3)
|Kevin B.||Chief Executive Officer||GA|
Sample of Associated Brands
|Matt G.||Chief Consumer Officer||GA|
|Andrew C.||Executive Director, Marketing & Physician Outreach||GA|
|Piedmont Medical Center||*|
|Fayette Community Hospital||*|
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H2 Media Opps Rumor Update: Herbal Essences moving media?
Subject: Print, digital, online, mobile, video, TV,
Brand: Winmo profile), haircare brand operated by P&G.
Update (6/16): We've been told that media planning and buying will move shortly from Portland-based here). Therefore, start engaging H&S now to be top-of-mind once the account transitions and new agency staff take over.
We heard in January that Herbal Essences had a big rebrand campaign planned for the second half ot the year, so continue to go after Q3 dollars (more info below). The brand's last rebrand was in 2005.
It appears that W+K is keeping Secret and Old Spice, despite P&G's move to H&S, but we'll keep you posted if we hear differently.
Below originally published 1/11
Opportunity: We’ve received word that Herbal Essences has a rebrand planned for later this year, possibly in the second half of the year. We haven’t been able to verify this rumor completely but we wanted to keep you posted since new campaign dollars could be available. If true, this would be the brand’s first major rebrand since 2007.
With a rebrand on the way, look for Herbal Essences’ ad support to return to historical levels after declines the last two years. Kantar Media reports that HE allocated $9.6 million towards measured media through the first three quarters of 2015, down from $16 million and $37 million for all of 2014 and 2013, respectively. Furthermore, HE is one of the only big beauty brands left at P&G after here). So, it would make sense that HE, along with Pantene, Head & Shoulders and Olay, get even more marketing support moving forward.
P&G is a tough nut to crack for new partners and most of the account moving to W+K, according to The List.
Media Spend: Most of Herbal Essences’ ad budget, about 50%, typically goes to national magazine buys. Most of the remainder, about 30%, supports cable TV ads, according to Kantar Media.
TV Breakdown: Last year, $7.2 million went to national TV ads, most of which ran July-September (see targeting right), iSpot.tv reports. This was down from almost $10 million in 2014.
Digital Breakdown: Last year, 13 standard ads, 11 high impact ads and seven video ads ran on about 80 publishers (19% mobile), 93% of which were placed site direct versus programmatically. Almost all of the ads rans on entertainment publishers like Eonline.com, according to Moat. Other top sites included refinery29.com, mtv.com, vh1.com, coupons.com, cafemom.com, babynamewizard.com and ratemyprofesors.com.
One Procter & Gamble Plaza
Cincinnati, OH 45202
Marketing Director – North American Hair Care
Global Marketing Director – Digital & Global E-Commerce