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CVS Health | Company Profile, Marketing Contacts, Media Spend, Brands

CVS Health, formerly known as CVS Corporation, headquartered in Woonsocket, RI, is one of the nation's leading retail pharmacy chains. The company provides its customers with convenient access to consumer goods and cost-effective healthcare and services.

Main Telephone (401) 765-1500
Main Fax (401) 766-2917
Primary Address
One CVS Drive
Woonsocket, RI 02895

CVS Health Contacts

Contacts (5/43)
Name Title State
Helena F. President - CVS Pharmacy RI
Sample of Associated Brands
Email: *****@*******.***
Main Phone: (401) 765-1500
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: One CVS Drive
Woonsocket, RI

David D. Executive Vice President & Chief Financial Officer RI
Eileen H. Senior Vice President, Social Responsibility & President - CVS Health Foundation RI
Brian T. Chief Digital Officer & Senior Vice President RI
Stephen G. Executive Vice President, Business & Technology Operations & Chief Information Officer RI

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
CVS Health ********
CVS Procare Pharmacy *
CVS Caremark ********
CVS/minuteclinic *

Agency Relationships

Brand Agency Service From To
*** ******** ******* public relations 2012 present
*** ******** **** ********* AOR - creative 2014 present
*** ******** ********* ****** Media Buying, Media Planning 2015 present
*** ****** ***** ********* ***** digital unknown present
*** ****** **** ********* AOR - creative 2014 present

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Recent Discussions

Who is the President - CVS Pharmacy of CVS Health?

Who is the marketing contact for home health care services & products in RI

What is the email of the Executive Vice President & Chief Financial Officer of CVS Health?

What is direct phone of the Senior Vice President, Social Responsibility & President - CVS Health Foundation of CVS Health?

Who is the public relations agency of CVS Health?

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Rumor – CVS 2016 media RFPs on the way shortly?

Subject: Shopper, digital, mobile, loyalty, social media, Hispanic media, ad-tech, adtech, sponsorship

Company:Winmo profile) formerly known as CVS Corporation, is headquartered in Woonsocket, RI.     

Opportunity: We’ve received word that media RFPs out of IPG's myCVS Store (loyalty program) members, which represent almost 90% of front store spending.

Furthermore, this year CVS has been testing various desktop/mobile advertising and influencer targeted initiatives, among other programs (research here).  The second half of the year is typically CVS's top buying period. Expect a big push around Affordable Care Act's open enrollment periods. The current open period will end Jan. 31.

Additional Insight

Media Spend Breakdown: CVS Health spent $112 million on measured media last year, down 25% from 2013 as TV and newspaper circular outlays continue to fall. 

TV Breakdown: Since January, $26.3 million supported three national TV ad flights, all of which ran before July 1, according to Top networks include ABC, CBS, Discovery, NBC and History Channel. Top shows include Jeopardy!, ABC World News Tonight with David Muir, CBS Evening News with Scott Pelley, NBC Nightly News and Live with Kelly and Michael. 

Digital Breakdown: Over the same period 285 standard ads, 341 high impact ads and 24 video ads have run on 2,579 publishers (4% mobile), 57% of which were placed direct versus programmatically. Desktop and mobile ads are being run mostly on news and health & fitness sites such as,,,, and, Moat reports.

Video has only run on two publishers: and Also, video only ran during brief periods in June and July. Maybe testing was underway?

Agency Relationship: Omnicom's BBDO has been creative AOR since early 2014

Winmo profile
One CVS Dr.
Woonsocket, RI 02895
(401) 765-1500

Norman de Greve 
Chief Marketing Officer
(401) 765-1500

Helena Foulkes
Executive Vice President & President – CVS/pharmacy (was CMO from 2009-Jan. 2014)
Direct Dial: (401) 770-4347