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ADT Security Services, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands

ADT Security Services, Inc. is a worldwide provider of electronic security systems, fire alarm systems, communication systems, and integrated building management systems. The company's headquarters are located in Boca Raton, FL.

Main Telephone (561) 988-3600
Main Fax (561) 988-3675
Primary Address
1501 Yamato Road
Boca Raton, FL 33431

ADT Security Services, Inc. Contacts

Contacts (5/11)
Name Title State
Michele K. Senior Vice President, Controller & Chief Accounting Officer FL
Sample of Associated Brands
Email: *****@*******.***
Main Phone: (561) 988-3600
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 1501 Yamato Road
Boca Raton, FL

Jamie H. Chief Marketing Officer FL
Timothy W. Chief Executive Officer FL
Tana B. Vice President, Channel & Product Marketing FL
Jason S. Vice President, Corporate Communications FL

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
ADT Security Services, Inc. ********
ADT Select *
ADT Access Control *
ADT Carbon Monoxide Detection *
ADT Burglar Alarm/Intrusion Detection *

Agency Relationships

Brand Agency Service From To
*** ****** ******* ***** ******** creative 2014 present
*** ******* *****/********* ********* ***** ******** creative 2014 present
*** ******* *****/********* ********* ******** media buying & planning 2013 present
*** ****** ******** ********* ***** ******** creative 2014 present
*** ******** ********, ***. **************** Creative, Digital, Social 2013 present

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Forecasted: ADT rehires Doner following its earlier CMO shift

Company: the nation's largest security and automation provider

Opportunity: ADT shifted its creative business back to Arnold Worldwide.

Key to Know: ADT’s media buying and planning (SapientNitro) accounts were not affected by the creative changes.

CMO Shift Signaled Agency Change: ADT Tony Wells, who held the position since 2012.

CMOs typically make agency and spending changes within their first three-to-six months on the job.

Media Spending Trends: Kantar Media reports that ADT lowered its measured media spending to $88.6 million last year from $93.5 million in 2012 (up from 2011′s $89.4 million). Although cable TV and paid search are the highest allocated channels, only syndication increased year-over-year ($14.2 million, 2013; $11.9 million, 2012; and $10.4 million, 2011).

ADT’s more recent ads centered on day-to-day security concerns instead of focusing solely on emergency incidents and protection from dangers.

Growing Competition: ADT holds with 25% share of the $13 billion home security and automation market against traditional rivals telecoms, like Comcast and AT&T, that use their wireless technology, data networks and existing customer base to enter the sector.

The ADT Corporation
1501 Yamato Road
Boca Raton, FL 33431
(561) 988-3600

Naren Gursahaney
President & Chief Executive Officer
(561) 988-3600

Jerri DeVard
Chief Marketing Officer 
(561) 988-3600

Claudio Duran
Manager, Digital Marketing
(561) 988-3600