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Golden Living | Company Profile, Marketing Contacts, Media Spend, Brands

Golden Living is the largest nursing home operator in the U.S., with over 500 facilities. Corporate offices for Golden Living are located in Fort Smith, AR.

Main Telephone (972) 372-6300
Main Fax
Primary Address
5220 Tennyson Parkway
Suite 400
Plano, TX 75024

Golden Living Contacts

Contacts (3)
Name Title State
Hal P. Chief, Marketing TX
Sample of Associated Brands
Email: *****@*******.***
Main Phone: (972) 372-6300
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 5220 Tennyson Parkway
Suite 400
Plano, TX

Neil K. Chief Executive Officer & President TX
Brandon R. Senior Vice President, Operations TX

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Golden Living ******

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Golden Living nursing homes hire new CEO

The Story
Nursing home chain Golden Living named Neil Kurtz president and chief executive officer, effective Aug. 29, according to the company.
Kurtz joins the Fort Smith, Ark.-based company from TorreyPines Therapeutics, Inc. Prior to joining TorreyPines in 2002, Kurtz co-founded Worldwide Clinical Trials, a contract research organization, where he held the positions of president and chief executive officer.
Kurtz also served as president of Ingenix Pharmaceutical Services. He sits on the board of directors of several pharmaceutical companies and he earned his medical degree at the Medical College of Wisconsin.
The Golden Living family of companies provides care and services that directly or indirectly serve the elderly and disabled, including companies that operate nursing homes and provide rehabilitation therapy, hospice care, home health services and temporary staffing services.

There are 329 Golden Living skilled nursing facilities and 17 Golden Living assisted living facilities in 22 states. In addition, the company partners with more than 1,000 nursing homes, hospitals and other health care organizations in 46 states. Collectively, the Golden Living family of companies has nearly 40,000 employees who provide quality health care to more than 30,000 patients and residents every day.
The Research
WinmoEdge spoke with Vice President of Communications Blair Jackson to learn more about Golden Living’s marketing strategy.
“We do a combination of trade advertising and local advertising,” Jackson said.
Because the company operates in smaller markets across many states, Jackson said consumer advertising dollars focus on local newspapers rather than larger television buys. The company also reaches consumers through public relations efforts and community outreach programs like health fairs.
Golden Living aims medical trade advertising at hospital discharge professionals as well as orthopedic practices. The company also participates in numerous trade shows to reach the medical market.
“We’re a $2.5 billion company, so we have a lot going in sales and marketing,” Jackson said, adding that since Kurtz has not started his job and any changes in strategy that Kurtz might initiate are not yet known.
Jackson said the company’s advertising agency is Orlando, Fla.-based Caldwell Marketing and Media. He also said that Hal Price is the senior vice president of sales and marketing and the primary marketing decision-maker.
The Direction
Contact Price to pitch your services and possibly bring the company to the next level of marketing. Regional agencies where the company has a concentrated presence may find with project work or special events planning. 
Golden Living
1000 Fianna Way
Fort Smith, Ark. 72919
(479) 201-2000
Neil Kurtz
President and Chief Executive Officer
(479) 201-2000
(Aug. 29)
Hal Price
Vice President of Sales and Marketing
(479) 201-2000