Corning glass and ceramic co. ups two execs
Specialty glass and ceramic manufacturer Corning Inc. promoted two of its current team members: Pamela Schneider, who was elevated to executive vice president and operations chief of staff; and Lawrence McRae, who was upped to EVP of strategy and corporate development, according to the company
Both Schneider and McRae report to the Corning, N.Y.-based company’s Chairman and Chief Executive Officer Wendell P. Weeks.
McRae joined Corning in 1985 and has held titles of increasing responsibility in finance, sales, marketing and development leadership. He has previously taken on responsibility for the company’s merger and acquisition strategy.
Named as senior VP of strategy and corporate development in 2005, McRae joined the management committee the very next year.
Schneider has worked at Corning since 1986, holding various leadership roles in the realm of finance, operations and human resource. She then joined the company’s management committee as senior VP and operations chief of staff.
Corning Inc. creates and manufactures keystone components for high-tech systems like consumer electronics, mobile emissions control, telecommunications and life sciences.
Corning’s products include glass substrates for LCD television screens, computer monitors and laptops, as well as ceramic substrates and filters for optical fiber, cable, hardware and other equipment. Additional applications include telecommunications networks, drug discovery, optical biosensors and other advanced industries like semiconductor, aerospace, defense, astronomy and metrology.
WinmoEdge spoke briefly with Dan Collins, Corning
’s divisional vice president of corporate communications, about McRae’s new promotion.
Our source said that this new position is a title change for McRae, who was recently SVP and is now EVP. He said that McRae will maintain responsibility for corporate strategy and business development, but will not necessarily have a direct hand in marketing.
“We do not have a corporate marketing program,” Collins said. “We don’t have a consumer business. All of our outreach efforts are solely B-to-B.”
He went on to say that given Corning’s business-focused marketing approach, the company has a very limited social media engagement policy, and declined to go any further into this subject.
Though his responsibilities include strategy and business development, McRae is not involved with determining target demographics, or broadening Corning’s consumer scope, according to our source.
He went on to say that each of Corning’s businesses have very specific customer core markets, ranging from government to medical companies to technology and beyond.
“We do not have a corporate marketing program, but we do use a limited number of agencies to support our specific needs,” Collins said. “For public relations, we contract (Boston-based) Brodeur Worldwide, and for our identity development, we work with Doremus (out of New York).”
According to The List database, Corning also contracts New York-based Pedone for its advertising. The company has maintained this relationship since 2005.
The Nielsen Company reported that Corning spent about $300,000 on measured media in 2009. About $250,000 was strictly spent on B-to-B initiatives. About $35,000 of the remaining funds was allocated to cable television ads, and the rest was spent on Internet ads.
One Riverfront Plaza
Corning, NY 14831
Executive Vice President & Operations Chief, Staff
Executive Vice President, Strategy & Corporate Development
President & Chief Operating Officer
Chairman & Chief Executive Officer