South Carolina Division of Tourism | Company Profile, Marketing Contacts, Media Spend, Brands
South Carolina Division of Tourism, based in Columbia, SC, is a government agency that is designed to promote and support tourism in the state of South Carolina. The agency also manages South Carolina's state parks, markets the state as a desired tourist location, and provides assistance for parks, recreation and tourism.
|Main Telephone||(803) 734-0124|
|Main Fax||(803) 734-1409|
South Carolina Division of Tourism ContactsContacts (5/12)
|Beverly S.||Director, Sales & Marketing||SC|
Sample of Associated Brands
|Dawn D.||Director, Public Relations & Information||SC|
|Duane P.||Agency Director||SC|
|Tammy S.||Advertising Manager||SC|
|Perry B.||Interactive Manager||SC|
|South Carolina Division of Tourism||******|
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Who is the AOR - creative, digital, media buying & planning agency of South Carolina Division of Tourism?
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S.C. Tourism Dept. will decide whether to hire a new AOR by end of May
The South Carolina Department of Parks, Recreation & Tourism (SCPRT) will decide to hire a new AOR by the end of May, according to the .
If the organization decides to hire a new agency, it will distribute an RFP and begin a bid process, Director Duane Parrish added.
Earlier this year, Greenville, S.C.-based the organization that it could no longer implement its $7 million account. The Bounce Agency, previously known as Leslie Advertising, had managed the state’s national campaign since 1979.
The Bounce Agency’s Chief Executive Officer Carlos Jimenez told the that his agency no longer had the manpower to adequately serve SCPRT, and it went out of business soon after.
Since then, SCPRT has moved steadily forward with advertising campaigns put in place before the voluntary withdrawal of the firm’s services. The organization hired 10 of Bounce’s creative and business employees who represented the SCPRT account when they were laid off, Parrish told Columbia Business Monthly.
“The spring [advertising] campaign was already set before Bounce pulled out,” he continued. “Bringing in the former agency employees as new hires at SCPRT has helped the department pull off a seamless transition, which was the goal when it became apparent a change was occurring earlier this year. We sent some IT folks to Greenville and found some inexpensive office space for the new employees.”
Creative development was in place for the “” campaigns before the transition, and Parrish said all media commitments for purchasing advertising space in 2012 have been and will be fulfilled as promised.
Those commitments include ad space in national magazines like Better Homes & Garden, Parents, and Southern Living, as well as national TV spots in Golf Digest and Sports Illustrated. There are also commitments for radio, Internet and TV commercials.
The current campaigns focus on the state’s golf courses, the beach and freshwater lakes as reasons why visitors should spend vacation time in South Carolina.
The next step is the development of the fall campaign, which will focus on the same concept but have a different message geared towards the season.
“We’re now evaluating how the current campaigns are working to determine what to do for the next campaign,” Parrish told Columbia Business Monthly. “We have a decision to make, whether we will keep [the creative work] in house, hire another outside agency, or segment the work.”
He added that a possible segmentation may be dividing the specialty digital work – a big emphasis now – from the other creative components.
WinmoEdge is contacting SCPRT to gain insight into how agencies should begin approaching the organization, if at all.
SCPRT is a cabinet agency responsible for running the state’s 47 state parks and promoting South Carolina to out-of-state travelers. Tourism is the state’s top ranked industry and is increasing, bringing in more than $15 billion to the state’s tourist destinations or travel-related companies in 2010, according to the US Travel Association.
The majority of that money is spent by out-of-state travelers. During the same time period, government spent $355 million in support of tourism, including advertising campaigns like those conducted by SCPRT each year.
SCPRT earlier this year that the economic impact of tourism in South Carolina grew 7.6 percent in 2010 to $15 billion, and indicators for 2011 point to even more growth.
South Carolina Division of Tourism
1205 Pendleton St.
Columbia, SC 29201
Marketing Associate – Tourism
Mr. Marion Edmonds