Las Vegas Convention & Visitors Authority | Company Profile, Marketing Contacts, Media Spend, Brands
The Las Vegas Convention and Visitors Authority promotes tourism, conventions, meetings and special events for the city of Las Vegas, NV. Las Vegas Convention and Visitors Authority serves as the official destination marketing organization of Las Vegas and operates the Las Vegas Convention Center and Cashman Center.
|Main Telephone||(702) 892-0711|
|Main Fax||(702) 892-2903|
Las Vegas Convention & Visitors Authority ContactsContacts (5/14)
Sample of Associated Brands
|Rana L.||Chief Financial Officer||NV|
|Terry J.||Senior Vice President, Operations||NV|
|Cathy T.||Senior Vice President, Marketing||NV|
|Michael G.||Vice President, International Marketing||NV|
|Las Vegas Convention & Visitors Authority||*******|
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Las Vegas plans to increase marketing
Las Vegas expanding marketing: The Las Vegas Convention and Visitor’s Authority (LVCVA) has reported that its convention attendance is up 9.9 percent through the third quarter of 2011 and it plans on capitalizing on its growth by expanding marketing.
Due to the strength of the tourism economy, the LVCVA has developed a three-year business plan that outlines aggressive strategies to further expand the Las Vegas tourism market. Introduced Nov. 17, the plan promotes growth by targeting key market segments, specifically international and business travel.
The Destination Innovation and Leadership Plan includes a commitment to double sales, public relations, and marketing efforts overseas by targeting Brazil and China for their strong emerging economies and the growing spending power of their middle classes.
Other elements of the three-year strategy include:
-Launching comprehensive travel research in the major international markets of Canada, Mexico, and the United Kingdom, and the emerging market of Brazil
-Increasing airline lift by hosting prominent industry events such as Interline 2012 and Routes 2013
-Launching consumer advertising campaigns in additional international markets
-Leveraging tourism industry leadership positions to influence travel policy
“The improvements seen in the Las Vegas tourism industry as a whole are consistent with what we are experiencing at MGM Resorts,” Charles Bowling, president and COO of MGM Resorts’ Mandalay Bay and an LVCVA board member, said in a press release. “We have a positive outlook on the continued growth of the market in Las Vegas.”
The Las Vegas Convention and Visitors Authority promotes tourism, conventions, meetings and special events for the city of Las Vegas, Nev. Las Vegas Convention and Visitors Authority serves as the official destination marketing organization of Las Vegas and operates the Las Vegas Convention Center and Cashman Center.
The List identified Las Vegas-based R&R Partners as the Las Vegas Convention & Visitors Authority’s AOR since 1980.
Nielsen reported that the Las Vega Convention & Visitors Authority spent $41.5 million on media in 2010, including $10 million on cable TV, $8 million on national magazine, $7 million on network TV and $7 million on spot TV.
Las Vegas Convention & Visitors Authority