Visit Florida | Company Profile, Marketing Contacts, Media Spend, Brands
Florida Tourism Industry Marketing Corporation is the state department responsible for extending the advertising budget and product awareness for VISIT FLORIDA and the tourism industry through consumer promotions with electronic and print media, retail outlets, and packaged goods companies.
|Main Telephone||(850) 488-5607|
|Main Fax||(850) 224-2938|
Visit Florida ContactsContacts (5/34)
|Nelson M.||Interim Chief Marketing Officer||FL|
Sample of Associated Brands
|Ken L.||Chief Executive Officer||FL|
|Dan O.||Chief Operating Officer||FL|
|Alfredo G.||Senior Vice President, International Sales & Market Development||FL|
|Staci M.||Interim Vice President, Global Brand||FL|
Who is the Interim Chief Marketing Officer of Visit Florida?
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Visit Florida issues RFP for digital media planning, buying
Subject: digital media buying & planning
Company: Florida Tourism Industry Marketing Corporation, d/b/a Visit Florida
Opportunity: Seeks an agency to perform digital media planning, buying, trafficking and optimization services on behalf of Visit Florida, according to the RFP.
Scope of Work: Including, but not limited to display, native, video, mobile placements and Pay Per Click Media. It may also include: Search Engine Marketing (SEM); direct email; and/or paid content distribution from time to time. Creative, however, is not within scope of this RFP.
Better than 90% of Selected Respondent(s) efforts shall be on US-based campaigns. The scope of this RFP may include global digital media planning and buying in regions or specific International Markets, including: EMEA with specific focus on the UK, Germany and France; LATAM with specific focus on Brazil, and APAC with specific focus on Japan and China; as well as in the non-US, North American markets of Canada and Mexico.
Budget: Visit Fla's media budget is approximately $5.5 million
Due Date: October 14
Contact: If you have questions, you should submit them via email to email@example.com (Heather Collins, Senior Contracts Manager)