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Visit California | Company Profile, Marketing Contacts, Media Spend, Brands

Visit California is a state tourism agency founded in 1850. The agency, headquartered in Sacramento, provides information on California's regions, activities and attractions as well as area accommodations, maps and directions.

Main Telephone (916) 444-4429
Main Fax
Primary Address
555 Capitol Mall
Suite 1100
Sacramento, CA 95814

Visit California Contacts

Contacts (5/17)
Name Title State
Caroline B. President & Chief Executive Officer CA
Sample of Associated Brands
Email: *****@*******.***
Main Phone: (916) 444-4429
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 555 Capitol Mall
Suite 1100
Sacramento, CA

Matthew S. Chief Operating Officer CA
Lynn C. Vice President, Marketing CA
Leona R. Associate Vice President, Global Marketing CA
Ryan B. Vice President, Communications CA

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Visit California ********

Agency Relationships

Brand Agency Service From To
***** ********** ************ media planning, media buying, digital 2010 present

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Visit California seeks marketing, sales representation in Mexico

Subject: PR, social media, digital strategy

Company: Winmo)

Opportunity: Seeking a qualified agency to act as the RFP. The goal of this work is to help increase the number of Mexican visitors to California and act as the Visit California liaison in Mexico. 

Additional Insight

Scope of Work: The major categories included in this contract will include: communications/public relations, travel trade, owned channel management and account administration. The contractor will promote California to potential visitors using a variety of marketing channels that include public relations, travel trade, consumer website, social media, digital strategy and publications. The contractor will work with staff, and other agencies appointed by Visit California to ensure that California is prominently positioned with consumers, key travel trade and public relations influencers. The contractor will create a robust marketing program to key travel trade audiences – travel agents and tour operators – designed to inspire and educate on what California has to offer to increase share of featured product as well as sales. Responsible for content localization and management of Visit California’s consumer website, social media, e-marketing and publications.

Budget: $900,000

Due date: August 5, Questions due June 29

Contact: Debi Himovitz,