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Tourism Australia | Company Profile, Marketing Contacts, Media Spend, Brands




Tourism Australia provides tourism information such as hotel accommodations, dining, sites-to-see, weather, and entertainment. Tourism Australia's American headquarters are located Los Angeles, CA.

Main Telephone (310) 695-3200
Main Fax (310) 695-3201
Primary Address
2029 Century Park East
Suite 3150
Los Angeles, CA 90067
USA

Tourism Australia Contacts

Contacts (5/9)
Name Title State
Jane W. Vice President & Regional General Manager - The Americas CA
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (310) 695-3200
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 2029 Century Park East
Suite 3150
Los Angeles, CA
90067
USA

Lisa W. Director, Marketing - The Americas CA
Robert K. Head, Commercial Partnerships - The Americas CA
Kristen M. Marketing Communications Manager - The Americas CA
Nicole G. Digital Marketing Manager - Americas CA

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Tourism Australia *******

Agency Relationships


Brand Agency Service From To
******* ********* ****** ****** ********* creative 2015 present
******* ********* ********* ****** Media Buying, Media Planning 2016 present

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Who is the Vice President & Regional General Manager - The Americas of Tourism Australia?

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WinmoEdge

H2 Media Opps: Tourism Australia shifts media planning, buying


Subject:  Print, TV, online, digital, video, VR, events, sponsorship

Brand:  Winmo profile)

Opportunity:  Moved media planning and buying to IPG’s here). UM staff has likely already transitioned so start pitching for H2 traditional and digital dollars. Readers offering virtual reality (VR) capabilities may have an advantage from what we’ve been told.

Last year, the US was Australia’s third largest market for total visitor spend, generating $3.4 billion in total expenditure, and luxury traveler focused marketing efforts to continue. 

Keep in mind for your pitch that Australia’s seasons are opposite ours. So, summer in Australia is from December to February and autumn is March-May. This creates much potential for attracting adventure seekers and beach goes during our winter months, based on the organization’s market research (reference here).

Furthermore, Australia has potential to boost awareness of its increasingly popular wine experiences, which should open up Skift the opportunity to reach upscale food/wine-savvy audiences, along with the role VR is playing in keeping users on Australia.com.

Also, Tourism Australia’s fiscal year begins in June, meaning the next bulk of planning likely won’t occur until February. 

Additional Insight

Incumbent: Omnicom’s OMD handled media since 2011, according to The List.

 

Media Spend: Almost $2 million went to US measured media last year, down 48% from $3.8 million in 2014. The drop was due mostly to falling print budgets.

National TV Ads: Since January 2014, only $22,000 has gone to national TV ads, all of which ran mostly during April, iSpot.tv reports. These ads ran on the Cooking Channel and ABC during “Avec Eric” and the “World of X Games.”

Digital Breakdown: Display activity is up but Tourism Australia’s presence is still relatively tiny, according to Moat. Since January, two standard and 25 high impact ads have appeared on about 40 publishers (<1% mobile), 68% of which was placed programmatically versus site direct.

Ads are mostly targeting home/garden and travel sites, but there’s been some activity with food/drink sites too. Top targeted sites include allyou.com, afar.com, peoplestylewatch.com, myrecipes.com, foodandwine.com, health.com, people.com and xojane.com.

Winmo profile)
2029 Century Park East
Suite 3150
Los Angeles, CA 90067 
(310) 695-3200

Nicole Gustas
Digital Marketing Manager – Americas
Direct Dial: (310) 695-3213
ngustas@tourism.australia.com

 Kristen Malaby
Media Manager - The Americas
Direct Dial:(310) 695-3214
kmalaby@tourism.australia.com