Tourism Australia | Company Profile, Marketing Contacts, Media Spend, Brands
Tourism Australia provides tourism information such as hotel accommodations, dining, sites-to-see, weather, and entertainment. Tourism Australia's American headquarters are located Los Angeles, CA.
|Main Telephone||(310) 695-3200|
|Main Fax||(310) 695-3201|
Tourism Australia ContactsContacts (5/9)
|Jane W.||Vice President & Regional General Manager - The Americas||CA|
Sample of Associated Brands
|Lisa W.||Director, Marketing - The Americas||CA|
|Robert K.||Head, Commercial Partnerships - The Americas||CA|
|Kristen M.||Marketing Communications Manager - The Americas||CA|
|Nicole G.||Digital Marketing Manager - Americas||CA|
Who is the Vice President & Regional General Manager - The Americas of Tourism Australia?
Who is the marketing contact for tourism boards in CA
What is the email of the Director, Marketing - The Americas of Tourism Australia?
What is direct phone of the Head, Commercial Partnerships - The Americas of Tourism Australia?
Who is the creative agency of Tourism Australia?
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H2 Media Opps: Tourism Australia shifts media planning, buying
Subject: Print, TV, online, digital, video, VR, events, sponsorship
Brand: Winmo profile)
Opportunity: Moved media planning and buying to IPG’s here). UM staff has likely already transitioned so start pitching for H2 traditional and digital dollars. Readers offering virtual reality (VR) capabilities may have an advantage from what we’ve been told.
Last year, the US was Australia’s third largest market for total visitor spend, generating $3.4 billion in total expenditure, and luxury traveler focused marketing efforts to continue.
Keep in mind for your pitch that Australia’s seasons are opposite ours. So, summer in Australia is from December to February and autumn is March-May. This creates much potential for attracting adventure seekers and beach goes during our winter months, based on the organization’s market research (reference here).
Furthermore, Australia has potential to boost awareness of its increasingly popular wine experiences, which should open up Skift the opportunity to reach upscale food/wine-savvy audiences, along with the role VR is playing in keeping users on Australia.com.
Also, Tourism Australia’s fiscal year begins in June, meaning the next bulk of planning likely won’t occur until February.
Incumbent: Omnicom’s OMD handled media since 2011, according to The List.
Media Spend: Almost $2 million went to US measured media last year, down 48% from $3.8 million in 2014. The drop was due mostly to falling print budgets.
National TV Ads: Since January 2014, only $22,000 has gone to national TV ads, all of which ran mostly during April, iSpot.tv reports. These ads ran on the Cooking Channel and ABC during “Avec Eric” and the “World of X Games.”
Digital Breakdown: Display activity is up but Tourism Australia’s presence is still relatively tiny, according to Moat. Since January, two standard and 25 high impact ads have appeared on about 40 publishers (<1% mobile), 68% of which was placed programmatically versus site direct.
Ads are mostly targeting home/garden and travel sites, but there’s been some activity with food/drink sites too. Top targeted sites include allyou.com, afar.com, peoplestylewatch.com, myrecipes.com, foodandwine.com, health.com, people.com and xojane.com.
2029 Century Park East
Los Angeles, CA 90067
Digital Marketing Manager – Americas
Direct Dial: (310) 695-3213
Media Manager - The Americas
Direct Dial:(310) 695-3214