Tahiti Tourism | Company Profile, Marketing Contacts, Media Spend, Brands
Tahiti Tourism, based in El Segundo, CA, provides tourism information such as hotel accommodations, dining, sites-to-see, weather, and entertainment.
|Main Telephone||(310) 414-8484|
|Main Fax||(310) 414-8490|
Tahiti Tourism ContactsContacts (1)
|Cait L.||Public Relations & Communications Manager||CA|
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Who is the Public Relations & Communications Manager of Tahiti Tourism?
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Who is the creative, digital agency of Tahiti Tourism?
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Campaign Imminent: Tahiti Tourism hires MeringCarson as first global comm agency
Subject: Magazine, digital, online, social media, public relations (PR), events, sponsorship, experiential
Organization: Tahiti Tourism
Opportunity: After a review, hired MeringCarson as its first global communications agency to create an integrated print, video and digital campaign. New work is expected to debut at the beginning of 2016, so sellers should approach now. Historically Tahiti’s relatively small ad budget has targeted educated US Boomer households with annual incomes over $100,000. However, look for digital outlays to increase and target younger affluent demos like newlyweds and adventure seekers.
Interestingly, MeringCarson’s hire comes almost a year after its former brand manager Kristin Carlson Kemper was named marketing director at Tahiti Tourism.
Recent Agency Partner: IPG’s created a new brand identity and logo last year.
Media Spend: Tahiti Tourism spent $1 million on measured media last year, even with 2014. Magazine buys made up the bulk of spending, followed by display.
Digital Breakdown: Since January, 15 display ads have run on 587 publishers (<1% mobile), 62% of which were placed site direct instead of programmatically. Activity was highest in Jan-April, with news and shopping publishers accounting for the majority of impressions. Sites reporting the most activity this year include theknot.com, luxurylink.com, foxnews.com, meetme.com, livingplay.com and tripadvisor.com.
Tahiti Tourism (US HQ)
300 Continental Blvd.
El Segundo, CA 90245
Kristin Carlson Kemper