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Hoosier Lottery | Company Profile, Marketing Contacts, Media Spend, Brands

Indiana State Lottery, established in 1989, is the state gaming lottery division of Indiana. The Indiana State Lottery is headquartered Indianapolis.

Main Telephone (317) 264-4800
Main Fax (317) 264-4909
Primary Address
1302 North Meridian Street
Suite 100
Indianapolis, IN 46202

Hoosier Lottery Contacts

Contacts (5)
Name Title State
Sarah T. Executive Director IN
Sample of Associated Brands
Email: *****@*******.***
Main Phone: (317) 264-4800
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 1302 North Meridian Street
Suite 100
Indianapolis, IN

Dennis R. Director, Public Relations IN
Melissa P. Senior Director, Marketing IN
Brittany D. Brand Manager IN
Anna R. Event & Sponsorship Manager IN

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Hoosier Lottery *

Agency Relationships

Brand Agency Service From To
******* ******* *** ****** ***** Media Buying, Media Planning 2016 present
******* ******* ********* ***** *** Creative unknown present

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Who is the Executive Director of Hoosier Lottery?

Who is the marketing contact for state lotteries in IN

What is the email of the Director, Public Relations of Hoosier Lottery?

What is direct phone of the Senior Director, Marketing of Hoosier Lottery?

Who is the Media Buying, Media Planning agency of Hoosier Lottery?

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Q4-Q1 Media Opps: Hoosier Lottery taking data driven ad approach with new media AOR

Subject: TV, print, radio, digital, outdoor, sponsorship

Company: Hoosier Lottery, state lottery division of Indiana

Opportunity: Continue reaching out to secure Q4-Q1 ad dollars, two of the lotto's top advertising periods. Hoosier Lottery's approximately $10 million annual ad budget includes local/cable TV, print, radio, online and billboard ads. As Hoosier works to attract younger audiences, look for digital to become a larger part of its strategy. Nashville-based Buntin Group was hired as media AOR after a review earlier this year.

Its contract runs through June 30, 2017, with the potential to be extended through June 2019. So, agencies should continue to remain top-of-mind with Lottery decision makers since another review could come before next summer. 

Additional Insight

Incumbent: Buntin replaced Omnicom's OMD

Digital Breakdown: Hoosier maintains a small display presence. Since July 2015, 14 banners and three high impact ads have run on only about 30 sites (<1% mobile), 61% of which were placed site direct versus programmatically. News, entertainment, food/drink and sports publishers were targeted the most, led by,, and, Moat reports.

Hoosier Lottery 
1302 N. Meridian Street 
Suite 100 
Indianapolis, IN 46202 
(317) 264-4800

Melissa Pursley 
Senior Director, Marketing 
(317) 264-4669