Hoosier Lottery | Company Profile, Marketing Contacts, Media Spend, Brands
Indiana State Lottery, established in 1989, is the state gaming lottery division of Indiana. The Indiana State Lottery is headquartered Indianapolis.
|Main Telephone||(317) 264-4800|
|Main Fax||(317) 264-4909|
Hoosier Lottery ContactsContacts (5)
|Sarah T.||Executive Director||IN|
Sample of Associated Brands
|Dennis R.||Director, Public Relations||IN|
|Melissa P.||Senior Director, Marketing||IN|
|Brittany D.||Brand Manager||IN|
|Anna R.||Event & Sponsorship Manager||IN|
Who is the Executive Director of Hoosier Lottery?
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What is the email of the Director, Public Relations of Hoosier Lottery?
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Q4-Q1 Media Opps: Hoosier Lottery taking data driven ad approach with new media AOR
Subject: TV, print, radio, digital, outdoor, sponsorship
Company: Hoosier Lottery, state lottery division of Indiana
Opportunity: Continue reaching out to secure Q4-Q1 ad dollars, two of the lotto's top advertising periods. Hoosier Lottery's approximately $10 million annual ad budget includes local/cable TV, print, radio, online and billboard ads. As Hoosier works to attract younger audiences, look for digital to become a larger part of its strategy. Nashville-based Buntin Group was hired as media AOR after a review earlier this year.
Its contract runs through June 30, 2017, with the potential to be extended through June 2019. So, agencies should continue to remain top-of-mind with Lottery decision makers since another review could come before next summer.
Incumbent: Buntin replaced Omnicom's OMD
Digital Breakdown: Hoosier maintains a small display presence. Since July 2015, 14 banners and three high impact ads have run on only about 30 sites (<1% mobile), 61% of which were placed site direct versus programmatically. News, entertainment, food/drink and sports publishers were targeted the most, led by tristatehomepage.com, wndu.com, ffoodnetwork.com and sbnation.com, Moat reports.
1302 N. Meridian Street
Indianapolis, IN 46202
Senior Director, Marketing