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Florida Lottery | Company Profile, Marketing Contacts, Media Spend, Brands




The State of Florida Department of the Lottery is the operator of The Florida Lottery, one the United State's largest lotteries. The company, headquartered in Tallahassee, FL, offers scratch-off and on-line games with a variety of prize levels.

Main Telephone (850) 487-7777
Main Fax (850) 488-8895
Primary Address
250 Marriott Drive
Tallahassee, FL 32301
USA

Florida Lottery Contacts

Contacts (5)
Name Title State
Shan D. Chief, Brand Management FL
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (850) 487-7777
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 250 Marriott Drive
Tallahassee, FL
32301
USA

L. Renee J. Director, Community Outreach & Special Events FL
Connie B. Communications Director FL
Ileana M. Marketing Integration Manager FL
Shelly G. Draw Product Manager FL

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Florida Lottery ********

Agency Relationships


Brand Agency Service From To
******* ******* **. **** & ******** *********** & ****** ********* Media Buying, Media Planning 2009 present
******* ******* **+* Creative 2016 present

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WinmoEdge

Campaign Imminent: Florida Lottery taps PP+K as AOR, look for direct, digital opps


 

Subject: Media buying and planning, digital, radio, OOH

Company: Winmo), headquartered in Tallahassee, FL, is one the United State's largest lotteries and offers scratch-off and on-line games with a variety of prize levels. 

Opportunity: Named Tampa-based PP+K as its advertising AOR following a review. The shop will be responsible for all creative and media services, with an annual budget of $24 million, during the five-year contract. With a similar budget from past reviews, it doesn't look like spending will increase significantly with the new agency; however, it does look like digital display is on its way back up, while print and broadcast are going down. Similar to other states, the lottery has had trouble engaging younger customers. Therefore, look for look for direct response digital outlays to be on the rise, as well as OOH. 

Digital millennial-focused sellers should be reaching out now, pitching high ROI engagement that will make the lottery more relevant to its younger consumers. Additionally, since the agency has had time to plan ahead of the selection, don't expect much time to be wasted. Look for a campaign to launch sooner than later, possibly as early as Q4. 

Additional Insight

Incumbent: St. John & Partners has handled creative and media for the lottery since 2009. 

Media Spend: According to Kantar Media, the Fla. Lottery spent $15.8 million on total measured media in 2015, allocating the largest portion of it to out of home, while the rest was divided among radio, digital, spot TV, print and mobile. 

Digital Breakdown: Since January, Moat reports that the Fla. Lottery has run 27 standard display, 81 high impact and five video ads on 23 publishers (22% mobile). Of these, 93% were placed site direct versus programmatic. Top ad destinations include clickorlando.com, wpbf.com, nbc-2.com, local10.com, wtxl.com, mysuncoast.com, floridatrend.com and wsvn.com. Looking at the same period last year, the company ran 30 standard display, 46 high impact and three video ads on 13 publishers (23% mobile; 52% site direct). 

In comparison to all of 2015, the company ran 62 standard display, 79 high impact and 13 video ads on 37 publishers (11% mobile; 92% site direct).

Winmo)
250 Marriott Drive
Tallahassee, FL 32301
(850) 487-7777

Shan Daniels
Chief of Brand Management
(850) 487-7777
danielss@flalottery.com

Connie Barnes
Communication Director
(850) 487-7777
barnesc@flalottery.com