Connecticut Lottery Corporation | Company Profile, Marketing Contacts, Media Spend, Brands
The Connecticut Lottery Corporation, based in Rockyhill, CT, is a self supporting company that generates revenue for the state of Connecticut. The corporation, founded in 1972, operates a variety of daily number and scratch-off instant games. The Connecticut Lottery Corporation offers a classic Lotto game, twice a week jackpot games and the multi state Powerball lottery.
|Main Telephone||(860) 713-2000|
|Main Fax||(860) 348-4015|
Connecticut Lottery Corporation ContactsContacts (2)
|Linda T.||Director, Communications & Public Relations||CT|
Sample of Associated Brands
|Todd V.||New Business Coordinator||CT|
|Connecticut Lottery Corporation||*******|
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TV, OOH, Digital Opps: Connecticut Lottery Corp. names Mason as AOR for new KENO game
Subject: TV, print, digital, OOH
Company: Winmo), based in Rockyhill, CT, is a self supporting company that generates revenue for the state of Connecticut. It operates a variety of daily number, scratch-off instant games, a classic Lotto game, twice a week jackpot games and the multi-state Powerball.
Opportunity: Named Mason as its AOR for its new KENO game. The agency will handle all strategic messaging, creative, production, advertising and media buying. President and CEO of the CT Lottery, Anne M. Noble, said that Mason was selected for the job because the agency “demonstrated exceptional creativity and a clear vision for a responsible and effective launch of KENO in Connecticut.”
Keep in mind that the lottery has almost passed its digital display for all of last year, and it looks as if it is on the path to continue. So expect a rise in digital, as well as an increase in broadcast, OOH and print. Therefore, sellers should be reaching out now with digital and traditional dollars now, as the lottery will likely want to start advertising KENO as soon as possible.
Media Spend: According to Kantar Media, the CT lottery spent $4.1 million on measured media in 2015, allocating about half of that to broadcast and diving the other half of it among OOH, print and digital.
Digital Breakdown: Since January, Moat reports that the CT lottery has run 26 standard display and five video ads on 78 publishers (<1% mobile). Of these, <1% were placed site direct versus programmatic. Top ad destinations include mvnrepository.com, bet.com, usatoday.com, classmates.com, icefilms.com, chacha.com, gamespot.com, footballoutsiders.com and wikia.com.
In comparison, for all of 2015, the lottery ran 18 standard display and two video ads on 30 publishers (<1% mobile), with 85% placed site direct.
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