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Arizona Lottery | Company Profile, Marketing Contacts, Media Spend, Brands




The Arizona Lottery is a state owned lottery organization founded in 1980. The website provides winning numbers, news on past winners, and information on how to claim winnings on the Arizona lottery.

Main Telephone (480) 921-4400
Main Fax (480) 921-4530
Primary Address
4740 East University Drive
Phoenix, AZ 85034
USA

Arizona Lottery Contacts

Contacts (5/7)
Name Title State
Nikki O. Specialist, Communications & Public Information Officer AZ
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (480) 921-4400
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 4740 East University Drive
Phoenix, AZ
85034
USA

Raynie H. Director, Sales AZ
Chris R. Director, Marketing & Products AZ
Gregg E. Executive Director AZ
Stacey H. Supervisor, District Sales AZ

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Arizona Lottery *******

Agency Relationships


Brand Agency Service From To
******* ******* ** ******** Creative, Media Buying, Media Planning 2016 present

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Recent Discussions

Who is the Specialist, Communications & Public Information Officer of Arizona Lottery?

Who is the marketing contact for state lotteries in AZ

What is the email of the Director, Sales of Arizona Lottery?

What is direct phone of the Director, Marketing & Products of Arizona Lottery?

Who is the Creative, Media Buying, Media Planning agency of Arizona Lottery?

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WinmoEdge

TV, Digital Opps: Arizona Lottery launching ad campaign after appointing new AOR


Subject: TV, digital, video, mobile, outdoor

Organization:

Opportunity: Planning should be underway for new fall/winter and soon spring campaigns, after Phoenix-based Owens Harkey Advertising won the account in the spring. Focus your pitch on local TV and digital advertising, two areas where Arizona Lottery is expected to invest more budget. 

Outdoor has been one of the Lottery's top channels, but it looks like some of those dollars are being reallocated to display. Arizona Lottery's display presence is still relatively small, but Moat data shows a big spike in activity since the end of May. 

Additional Insight

Media Spend: Arizona Lottery spent almost $5 million on measured media last year, down 10% from $5.6 million in 2014, according to Kantar Media. About $2 million went to spot TV and almost $3 million went to outdoor.

Digital Breakdown: During the past 12 months, 18 banners and 14 high impact ads have run on almost 50 publishers (2% mobile), 60% of which were placed site direct versus programmatically. Three video ran mostly site direct on five publishers, led by hulu.com, dramafever.com, sharetv.com and anime-planet.com. Moat reports.

Desktop has mostly targeted sports, entertainment and news sites, led by nba.com, phoenixnewtimes.com, nhl.com, azcentral.com and arizonasports.com.

Arizona Lottery
4740 East University Dr.
Phoenix, AZ 85034
(480) 921-4400

Chris Rogers
Director, Products & Marketing
(480) 921-4400
crogers@azlottery.gov