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Nautilus, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands

Nautilus develops, manufactures and markets fitness products. The company offers both fitness equipment and apparel under the brands Nautilus, Bowflex, Schwinn Fitness, StairMaster and Trimline. Nautilus makes cardiovascular and weight resistance machines, as well as free weight equipment for fitness clubs and home use.

Main Telephone (360) 859-2900
Main Fax
Primary Address
17750 Southeast 6th Way
Vancouver, WA 98683

Nautilus, Inc. Contacts

Contacts (5/13)
Name Title State
Bill M. Chief Operating Officer WA
Sample of Associated Brands
Email: *****@*******.***
Main Phone: (360) 859-2900
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 17750 Southeast 6th Way
Vancouver, WA

Bruce C. Chief Executive Officer WA
M. Carl J. Chairman WA
Wayne B. Senior Vice President, Law & Human Resources WA
Brian P. Vice President & General Manager, Direct Channel Marketing WA

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Bowflex *******
Nautilus Fitness *
Nautilus Connect *
Schwinn Fitness *
StairMaster *

Agency Relationships

Brand Agency Service From To
******* ********** ********** ************** media buying & planning 2009 present
******* *** ******* ****** digital, public relations unknown present
***** ********** ********** ************** media buying & planning unknown present
******** ******* ********** ********** ************** Media Buying, Media Planning unknown present
********, ***. ********** ********** ************** media buying & planning, direct channel 2009 present

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Direct Response Opps: Bowflex to expand nutrition shake launch

Subject: Sponsorship, experiential, TV, print, shopper

Brand: Nautilus-owned brand of fitness training equipment

Opportunity: ROI from new nutrition line here), Bowflex is using name recognition (“trusted brand” status) to reach mainstream health/fitness consumers and alleviate the “confusion” they face from using other shake supplement or meal replacement brands, McMahon stated. Therefore, readers with a strong presence in the growing mainstream healthy lifestyle category (particularly women) should have a big edge in securing revenue. Bowflex has a lot of catching up to do here… Nautilus handles media planning and buying in-house. 

Additional Insight

Media Spend: Bowflex spent $19 million on measured media through Q3 2014 and $25 million for all of 2013, according to Kantar Media. About 91% of ad investments support cable TV ads and most of the remainder goes to cable TV. reports that Bowflex put $18 million towards national TV ads (see breakdown right), up from $8 million in 2013.

17750 Southeast 6th Way
Vancouver, WA 98683
(360) 694-7722

Aaron Brotherton
Director, Marketing
Direct Dial: (360) 859-2835