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Hormel Foods Corporation | Company Profile, Marketing Contacts, Media Spend, Brands




Hormel Foods Corporation, based in Austin, MN, is a manufacturer and marketer of food and meat products. The company operates on a global scale through retail, foodservice and wholesale channels.

Main Telephone (507) 437-5611
Main Fax (507) 437-5489
Primary Address
One Hormel Place
Austin, MN 55912-3680
USA

Hormel Foods Corporation Contacts

Contacts (5/45)
Name Title State
Larry V. Group Vice President, Hormel Foods & President, Consumer Product Sales MN
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (507) 437-5611
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: One Hormel Place
Austin, MN
55912-3680
USA

Jeffrey E. Chairman, President & Chief Executive Officer MN
Mike G. President MN
Jim S. President & Chief Executive Officer MN
Steven B. Executive Vice President - Hormel Foods MN

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Black Label *
Cure 81 ******
Di Lusso Deli ******
Dinty Moore ******
Hormel *******

Agency Relationships


Brand Agency Service From To
***** ***** *** ******* Media Buying, Media Planning unknown present
***** ***** **** *********** Creative unknown present
***-***'* ****** **** *********** Creative unknown present
***-***'* ****** *** ******* Media Buying, Media Planning unknown present
**** ** *** ******* Media Buying, Media Planning unknown present

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Recent Discussions

Who is the Group Vice President, Hormel Foods & President, Consumer Product Sales of Hormel Foods Corporation?

Who is the marketing contact for Food in MN

What is the email of the Chairman, President & Chief Executive Officer of Hormel Foods Corporation?

What is direct phone of the President of Hormel Foods Corporation?

Who is the Media Buying, Media Planning agency of Hormel Foods Corporation?

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WinmoEdge

Hormel's Dinty Moore releases new digital, social media campaign


Subject: digital, social media, online video, 

Brand: Hormel Foods portfolio.

Opportunity: Recently released a digital and social media-led campaign featuring "lumbersexuals" - a portmanteau of lumberjack and metrosexual. The moorejacks.com - that features clips from the campaign casting, long- and short-form videos of training sessions, bios and links to share content on social sites, such as Facebook and Twitter (using the tag #moorejacks).

This campaign is just the PHD, Chicago, according to Winmo. 

Additional Information

National TV Spend: According to iSpot, Dinty Moore does not run national TV ads.

Digital Breakdown: Moat reports that Dinty Moore has run 16 display ads on 17 publishers this year (<1% mobile). Top ad destinations include coupons.com, shoprite.com and iconosquare.com (33% placed site direct versus programmatically). Additionally, 15 high impact and six video ads have been run on publishers such as theberry.com and theonion.com (16% of video ads placed site direct).

For the same period 2015, Dinty Moore ran no display ads.

Winmo
One Hormel Pl.
Austin, MN 55912
(507) 437-5611

Scott Aakre 
Vice President, Marketing – Grocery Products
(507) 437-5912 (direct)
dsaakre@hormel.com