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TGI Friday's | Company Profile, Marketing Contacts, Media Spend, Brands




TGI Friday's is a casual dining restaurant headquartered in Texas. TGI Friday's was founded in 1965.

Main Telephone (972) 662-5400
Main Fax (972) 662-5505
Primary Address
19111 North Dallas Parkway
Suite 165
Dallas, TX 75287
USA

TGI Friday's Contacts

Contacts (5/8)
Name Title State
Jerry C. President & Chief Operating Officer TX
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (972) 662-5400
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 19111 North Dallas Parkway
Suite 165
Dallas, TX
75287
USA

Stephanie P. Chief Marketing Officer TX
John A. Chief Executive Officer TX
Kara G. Creative Director TX
David S. Senior Director, Culinary Innovation TX

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Friday's American Bar *
Friday's Front Row Sports Grill *
TGI Friday's ********

Agency Relationships


Brand Agency Service From To
*** ******'* *** ******** *****, ***. Creative 2011 present
*** ******'* *** ( ******** ********** ********* ) 2015 present
*** ******'* **** ***** Public Relations unknown present
*** ******'* ******* ********* ********* & ***** Media Buying, Media Planning 2017 present

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WinmoEdge

Millennial Media Opps: TGI Friday's launches largest digital, social campaign (Score 63)


Mill

Subject: digital, TV, mobile, social

Company: TGI Fridays (TGIF), the casual dining chain headquartered in Carrollton, Texas. TGIF currently has 490 restaurants in the US (90% are franchised).

Update (7/25): Recently launched a new digital campaign, what it calls its "largest digital and social push," actually. I'll stop just short of saying it's a desperate attempt to curry favor with millennials, but it's.....something. The :30 and :08 second videos feature Alexander Hamilton, who is experiencing something of a renaissance due to the wildly-popular Broadway production of

TGI Fridays really threw away their one shot at relevance with this one. This odd campaign aside, TGIF's VP of marketing activation, Cindy Syracuse, said that the new digital/social push does not mean the chain is cutting TV spend. Specifically, she told AdWeek: "I don't cut TV weight to have digital - we don't want to reduce our footprint in television, but it's important to understand and be efficient in how you use digital media."

So, there you go, sellers. Continue going after TV and digital dollars as TGI Fridays continues its rebranding efforts, which you can read more about below.

WPP's here).

Below was originally published 6/29:

Opportunity: We've received word that TGIF CMO Brian Gies has left the company. Not much else is known about his departure or the circumstances leading to it, but the timing is curious as TGIF is currently in the midst of a brand overhaul. We are working on finding more information, including the status of a search for Gies' replacement, but we wanted to give you a heads up. As you know, CMO shifts are the number one indicator of strategy, spend and agency roster shifts. So, those with the ability to handle a national chain should make sure they're top-of-mind with higher up marketing staff, who could be promoted to the role or serve as a value link to the newly hired decision maker. Belinda Carrera, senior marketing coordinator, was provided as a point of contact in the interim, for instance.

WPP's here.

Additional Information

Media Spend: Kantar Media reports that TGIF spent $47.6 million on measured media in 2015 - down from $53.8 million in 2014. The vast majority of TGIF's spend is allocated to broadcast ads (96.4%).

National TV Spend: So far this year, iSpot reports that TGIF has spent $22.8 million on national TV ads. See chart for more detail on the airing pattern of the seven spots. Thus far, spots have aired during shows such as "The Late Late Show with James Corden," "The Blacklist," "SportsCenter," "South Park" and "Sanford & Son."

For the comparable period 2015, TGIF spent $25.4 million. Sellers should note that flights and targeting in 2015 are almost identical to 2016. 

Digital Breakdown: Per Moat, TGIF has run 66 display and five high impact ads on 67 publishers this year (9% mobile). Top ad destinations include aplus.com, wikia.com, live.com, thrillist.com ad someecards.com (only 1% are placed site direct, meaning 99% are placed programmatically).

For full 2015, TGIF ran 84 display, 260 high impact and 16 video ads on 215 publishers (11% mobile; 1% site direct). 

TGI Fridays  
4201 Marsh Ln.
Carrollton, TX
(972) 662-5400

Belinda Carrera
Senior Marketing Coordinator
Direct Dial: (972) 662.5934
bcarrera@fridays.com

Cindy Syracuse 
Vice President, Marketing Activation
(972) 662-5400
syracuse@fridays.com