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Ruby Tuesday, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands




Ruby Tuesday, Inc., headquartered in Maryville, TN, is a restaurant chain in the United States and Internationally. The company develops, operates, and franchises casual dining restaurants under the Ruby Tuesday brand name.

Main Telephone (865) 379-5700
Main Fax (865) 379-6829
Primary Address
150 West Church Avenue
Maryville, TN 37801
USA

Ruby Tuesday, Inc. Contacts

Contacts (5/10)
Name Title State
Mike E. Chief Development Officer TN
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (865) 379-5700
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 150 West Church Avenue
Maryville, TN
37801
USA

Jim H. President & Chief Executive Officer TN
David S. Chief Marketing Officer TN
Sue B. Chief Financial Officer TN
Thomas W. Senior Vice President & Chief People Officer TN

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Ruby Tuesday, Inc. ********

Agency Relationships


Brand Agency Service From To
**** *******, ***. ******* *****, ***. media buying, media planning, digital media unknown present
**** *******, ***. *********** social 2015 present
**** *******, ***. *********** social 2015 present
**** *******, ***. ******** ***** Creative, Digital unknown present
**** *******, ***. **** *** Creative 2017 present

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WinmoEdge

Score 87 - Review Imminent: Long struggling Ruby Tuesday's CEO throws in the towel


Subject: digital, loyalty, social media, TV, sponsorship, video, mobile, online

Company: struggling Maryville, Tenn.-based casual restaurant chain with about 740 locations

Opportunity: After failing for four years to revive the business, CEO James Buettgen has turned in his salad buffet plate and resigned (letting him take the nice way out). Board director F. Lane Cardwell Jr. will be interim CEO until a successor is found. 

Ruby finally figured out in 2016 that heavy reliance on low ROI TV and print wasn't the best way to engage millennial parents (research

Horizon (media) have been on Ruby Tuesday well past average AOR tenure (2.5-3 years). 

Basically, agency roster changes typically come 18-24 months after the hire of an outside CEO, but the signals here indicate that a review will start in no time. Keep in mind that Vayner should have the inside track on this business since they’re picking up more work thanks to Ruby Tuesday’s new emphasis on digital. 

Sellers - Ruby is finally spending on digital, making this account relevant for traditional and digital sellers now. An advantage will go those with high engagement rates among  young suburban families parents, particularly the women running these households. 

Additional Insight

TV Breakdown: Since January, $5.1 million has been spent on national TV ads, all of which ran during August (see targeting right), v reports. This is less than half of the $15 million spent during the same period last year, when ads throughout 2015. 

Digital Breakdown: Meanwhile, Ruby's display activity this year is already higher than all of last year. Interestingly, ads were running through June and then mysteriously stopped. 

Leading the way is video, with $1.4 million spent on 49.2 million impressions, 74% of which were purchased site direct, according to Pathmatics. About 63% of these impressions came from Time's southerniving.com. 

Almost $100,0000 has been spent on 4.2 million desktop impressions that all ran site direct on southernliving.com. Ruby's small mobile presence is all on southerliving, too. Good grief...spread the love a little. 

Ruby Tuesday, Inc. 
150 West Church Avenue 
Maryville, TN 37801 
(865) 379-5700

David Skena 
Chief Marketing Officer 
(865) 379-5700
dskena@rubytuesday.com

Angie Heig
​Vice President, Marketing
(865) 379-5700
aheig@rubytuesday.com