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Golden Corral Corporation | Company Profile, Marketing Contacts, Media Spend, Brands

Golden Corral Corporation, headquartered in Raleigh, NC, operates and franchises family dining buffet-style restaurants located throughout the US. It offers hot meat options, pastas, pizzas, baked goods, yeast rolls, cookies, desserts, fresh vegetables, salad bar, and carved meats. The company also provides grilled chicken, pork, salmon steaks, steak burgers, sausage, and various grilled products for breakfast, lunch, and dinner.

Main Telephone (919) 781-9310
Main Fax (919) 881-4595
Primary Address
5151 Glenwood Avenue
Raleigh, NC 27612

Golden Corral Corporation Contacts

Contacts (5/13)
Name Title State
Chris K. Chief Marketing Officer NC
Sample of Associated Brands
Email: *****@*******.***
Main Phone: (919) 781-9310
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 5151 Glenwood Avenue
Raleigh, NC

James M. Chairman NC
Lance T. President & Chief Executive Officer NC
Ann P. Chief Information Officer NC
Bob M. Senior Vice President, Franchise Operations NC

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Golden Corral Corporation ********

Agency Relationships

Brand Agency Service From To
****** ****** *********** ******* *****, ***. Media Buying, Media Planning 2004 present
****** ****** *********** ********** creative unknown present
****** ****** *********** *** *** ****** AOR - creative 2014 present

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TV Media Opps Update: Golden Corral hires creative AOR, promotes CEO amid sagging sales

Update (1/9): Lance Trenary, who has been with Golden Corral 29 years and served as COO since 2011, has been appointed president and CEO. He’s only the third CEO of Golden Corral, which opened its first restaurant in 1973 and has grown to 501 locations in 41 states. He takes on his new role amid stagnant sales over the past two years after a record 2012, when system-wide sales reached $1.8 billion.

Trenary told The News & Observer that he plans to build on brand staples, such as variety and value, working to expand GC’s reach beyond the buffet segment and pull in customers visiting competing casual dining and family restaurants. Much focus will be on emphasizing the company’s healthy eating options, finding ways to customize food preparation for customers and possibility expanding outside of the US as soon as 2016. About three months ago, GC launched program that put 20 fresh vegetables on the buffet line.

Read more below about GC’s marketing plans and new creative AOR.

Subject: Cable TV, network TV, outdoor, Hispanic media

Company: Golden Corral (GC), privately-held buffet chain with more than 500 restaurants in 40 states. 

Opportunity: Horizon is on media planning and buying for GC, according to The List.


Additional Insight

Media Spend: Last year, 95% of GC’s ad budget went to broadcast, skewing heavily towards cable TV ads, Kantar Media reports. Since 2013, the majority of GC’s buys have occurred during Q2. 

Since January, GC has spent the majority of its TV budget on Fox Sports 1 (13.1%), NFL Network (6%) and SYFY (6%) for ads during programming like “NASCAR Racing,” “WWE Friday Night SmackDown!” and “2014 NFL Draft,” According to

Target Customers: The sweet spot for buffet chains typically is young families with children and household incomes under $75,000. These core guests feel the pinch of macro-economic factors like rising gas prices, so buffets focus on value-based messaging.

Golden Corral Corporation
5151 Glenwood Avenue
Raleigh, NC 27612 
(919) 781-9310

Lance Trenary
President & Chief Executive Officer
Direct: (919) 881-4543

Chris Kuehn
Chief Marketing Officer
(919) 781-9310