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Domino's, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands

Domino's, headquartered in Ann Arbor, MI., is one of the world's leading pizza delivery companies. With global operations, the company does business in three segments: domestic stores, which are company owned and franchised, domestic distribution, which manufactures dough and distributes food and supplies to all of the company-owned stores and international, which includes franchised stores outside of the United States.

Main Telephone (734) 930-3030
Main Fax (734) 668-4614
Primary Address
30 Frank Lloyd Wright Drive
Ann Arbor, MI 48106

Domino's, Inc. Contacts

Contacts (5/34)
Name Title State
Patrick D. President & Chief Executive Officer MI
Sample of Associated Brands
Email: *****@*******.***
Main Phone: (734) 930-3030
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 30 Frank Lloyd Wright Drive
Ann Arbor, MI

Russell W. President, USA MI
Dennis M. Chief Digital Officer MI
Judy W. Executive Vice President & Chief People Officer MI
Kevin V. Executive Vice President & Chief Information Officer MI

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Domino's, Inc. *********

Agency Relationships

Brand Agency Service From To
******'*, ***. ******* public relations 2004 present
******'*, ***. ***** ******* **************, ***. multicultural 2005 present
******'*, ***. ******* ****** + ******* AOR - creative, media planning 2007 present
******'*, ***. ********** *********, ***. Multicultural 2005 present
******'*, ***. *** ( ******** ********** ********* ) AOR - social unknown present

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Score 76: Account in Jeopardy – Domino's makes key marketing promotions

Subject: TV, digital, social media, sponsorship


Opportunity: Domino’s has made a number of shifts in its marketing department recently. Starting at the top, Joe Jordan will now be VP and CMO. Additionally, Dennis Maloney will become chief digital officer, Julia Oswald is now VP and head of strategy and insights and Debbie Sweeney will become VP of national field and Team USA marketing. While none of these people are new to the organization, a shakeup like this could mean moves (both agency and dollars) are on the horizon. 

Additional Insight

Experience: Jordan (CMO) has been with Domino’s since 2011 and has served as VP of marketing innovation and, most recently, as VP of field marketing. Before Domino’s, he held various marketing roles with Accenture, Philips, Unilever and PepsiCo. Maloney (chief digital officer) began Domino’s in 2010 as VP of multimedia marketing. He previously help marketing positions with Coca Cola and Procter & Gamble. Oswald (head of strategy and insights) joined Domino’s in 2009 and will now expand her duties to lead the strategic function for all the Domino’s USA. She previously served in strategy for PepsiCo. Sweeney (VP of national field marketing and Team USA marketing) has been with Domino’s since 1996 and most recently served as the director of national field marketing.

National TV Spend: Per iSpot, Domino’s has spent $107.3 million on national TV ads so far this year. The most money has been spent to air ads on FOX, ESPN, TNT, VH1 and Univision during programming such as “NFL Football,” “The Big Bang Theory,” “NBA Basketball,” “Love & Hip Hop” and “SportsCenter.” 2015 spend is down 18.5% from the same period last year ($131.7 million).

Domino’s national TV SOV is 16.3% compared to other national pizza chains (see chart).

Digital Breakdown: According to Moat, Domino’s has run 65 standard display ads on 1,059 publishers so far this year, which is actually down from the same period 2014 (175 creatives on 3,731 publishers). However, the company is running eight video ads this year, where there were none last year. Mobile ads have stayed about the same from 2014 to 2015, with ads simply being pulled forward to April in addition to the May ads last year. 

Compared to its largest national competitors, Papa John’s, Little Caesars and Pizza Hut, Domino’s digital SOV is 56.4% across all publishers and 48.9% across top 100 publishers.  Top ad destinations include media, sports, portal and entertainment sites such as,, and

Agency Relationships: According to The List, MDC’s Mindshare handles media buying and planning.

Domino’s Pizza 
30 Frank Lloyd Wright Dr.
Ann Arbor, MI 48106
(734) 930-3030

Joe Jordan 
Chief Marketing Officer & Vice President
(734) 930-3030

Dennis Maloney 
Chief Digital Officer
(734) 930-3030

Julia Oswald 
Vice President & Head, Strategy & Insights
(734) 930-3030

Debbie Sweeney 
Vice President, National Field Marketing & Team USA Marketing
(734) 930-3030