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KFC Corporation | Company Profile, Marketing Contacts, Media Spend, Brands




KFC Corporation is a worldwide chicken fast-food chain, specializing in fried chicken recipes with homestyle sides. Headquartered in Louisville, KY, KFC Corporation is a division of global fast-food franchiser YUM! Brands. ** NOTE: As a privately held subsidiary of a publicly traded parent company, annual revenue and employee count are not readily available. Therefore, the revenue and employee figures presented below are those of the parent company. *

Main Telephone (502) 874-1000
Main Fax (502) 874-8291
Primary Address
1900 Colonel Sanders Lane
Louisville, KY 40213
USA

KFC Corporation Contacts

Contacts (5/11)
Name Title State
Roger E. Chief Executive Officer KY
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (502) 874-1000
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 1900 Colonel Sanders Lane
Louisville, KY
40213
USA

Kevin H. President & Chief Concept Officer KY
Ryan O. Global Chief Digital Officer KY
Jennelle T. Global Chief Marketing Officer KY
Cynthia K. Executive Director, KFC NCAC KY

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
KFC Corporation *********

Agency Relationships


Brand Agency Service From To
*** *********** ********** Multicultural unknown present
*** *********** ****** + ******* creative 2015 present
*** *********** ***** ******* Media Buying, Media Planning 2017 present
*** *********** ******* Public Relations unknown present
*** *********** ***** ******* Media Buying, Media Planning 2017 present

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WinmoEdge

In Review: KFC reviewing $220 million media account


Subject: TV, digital, 

Company: KFC, chicken QSR operated by Yum Brands.

Opportunity: If you can't beat them, join them. Following stronger rival Chick-fil-A (research MEC, NY, media AOR the last decade. It's likely too late to get on the long list, but it's worth clucking to see if there's still time.

The review is bad news for traditional sellers as KFC seems to have finally figured out that massive TV buys aren't providing strong return. The press release states that the search "seeks to identify and select a world-class agency capable of deploying innovative media strategies while leveraging cost efficiencies and maximizing return on investment."

We'll keep you posted as we learn more, but digital millennial-focused sellers should certainly send their finest seersucker suit to the cleaners to be ready for intro meetings next year. This review has higher ROI millennial engagement all over it. A Buckethead tie-in alone won't grease the wheels, as KFC needs to double down on the digital ad front. For instance, Chick-fil-A, with a much smaller ad budget than KFC, is still dominating desktop spend and impression SOV about 60% to 40% this year (other rivals like Popeyes and Zaxby's make up a small slice). Video and mobile SOV aren't any better. 

As often is the case, the media review also follows a creative AOR shift. Creative moved to ). 

KFC Corporation 
1900 Colonel Sanders Ln.
Louisville, KY 40213 
(502) 874-1000

Kevin Hochman 
Chief Marketing Officer 
(502) 874-1000 
kevin.hochman@yum.com

Steve Kelly
Senior Manager, Digital Marketing
(502) 874-1000
steve.kelly@yum.com