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Lettuce Entertain You, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands




Lettuce Entertain You, Inc., headquartered in Chicago, IL., operates a large portfolio of upscale and casual dining restaurants located in select states throughout the U.S. The company was founded by Richard Melman in 1971.

Main Telephone (773) 878-7340
Main Fax (773) 878-7667
Primary Address
5419 North Sheridan Road
Suite 116
Chicago, IL 60640
USA

Lettuce Entertain You, Inc. Contacts

Contacts (5)
Name Title State
Bob W. Founding Partner IL
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (773) 878-7340
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 5419 North Sheridan Road
Suite 116
Chicago, IL
60640
USA

Kevin B. President & Chief Executive Officer IL
Jennifer L. Partner & Vice President, Marketing IL
Mark D. Partner & Vice President, Purchasing IL
Emily C. Public Relations Manager IL

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Lettuce Entertain You, Inc. *****

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WinmoEdge

Print Opps: Restaurateur Lettuce Entertain You CMO departs, replacement plans for expansion (Score 28)


Subject: Print, outdoor, TV, experiential, sponsorship

Company: Lettuce Entertain You, headquartered in Chicago, IL., operates a large portfolio of upscale and casual dining restaurants located in select states throughout the U.S. 

Opportunity: After 21 years, EVP of marketing Susan Chernoff has left the restaurateur. As for her replacement, executive director of marketing Jennifer Bell is now serving as head of marketing. Bell has been with the company for eight years, so this promotion is likely just congratulations on a job well done as she is already well-versed on how to properly lead the department. 

But this change comes at a pivotal time for Lettuce as it opened its newest restaurant concept Ema last month. According to CEO Kevin Brown, more expansion plans are on the way, particularly in markets such as Texas and Florida, along with amplifying growth in areas that the restaurants are already doing well. 

Agencies with restaurant experience should begin reaching out to Bell to congratulate her on her new role, as this will ensure you to be top-of-mind if she decides to make any big changes.

Note that thus far, the company's marketing spend has been concentrated on print, out-of-home and spot TV. Sellers - look for revenue in Q4, historically Lettuce's top buying period. 

Additional Insight

Media Spend: According to Kantar Media, in 2015 print comprised the largest portion of ad spending, divided between newspapers and local magazines. It was followed by OOH and spot TV.

So far, during Q1 of 2016, spending has only been allocated toward newspapers. 

You
5419 North Sheridan Road
Suite 116
Chicago, IL 60640
(773) 878-7340

Jennifer Leber-Bell
Head, Marketing
(773) 907-7324
@leye.com