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Bloomin' Brands | Company Profile, Marketing Contacts, Media Spend, Brands




Bloomin' Brands, based in Tampa, FL, is one of the largest casual dining chains in the United States. The company also operates other restaurant brands including Carrabba's Italian Grill, Bonefish Grill, Fleming's Prime Steakhouse, Roy's, and Outback Steakhouse across the world.

Main Telephone (813) 282-1225
Main Fax (813) 282-4702
Primary Address
2202 North Westshore Boulevard
Suite 500
Tampa, FL 33607
USA

Bloomin' Brands Contacts

Contacts (5/29)
Name Title State
Mike K. President - Carrabba's Italian Grill FL
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (813) 282-1225
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 2202 North Westshore Boulevard
Suite 500
Tampa, FL
33607
USA

Chris S. Chairman, Partner & Co-Founder, Outback Steakhouse FL
Liz S. Chairman & Chief Executive Officer FL
Gina C. Chief Marketing Officer FL
Patty T. Group Vice President & Chief Marketing Officer FL

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Carrabba's Italian Grill *
Fleming's Prime Steakhouse and Wine Bar *
Outback Steakhouse, Inc. ********
Bonefish Grill *
Roy's *

Agency Relationships


Brand Agency Service From To
******** ***** ***** AOR - creative 2014 present
******** ***** ***** ******* media planning, media buying, digital 2015 present
********'* ******* ***** ***** ******* media planning, media buying, digital 2015 present
********'* ******* ***** **********+**. Creative, Digital, Social 2015 present
*******'* ***** ********** *** **** *** ********* *****, ***. integrated unknown present

See Winmo sales intelligence in action

Recent Discussions

Who is the President - Carrabba's Italian Grill of Bloomin' Brands?

Who is the marketing contact for restaurants in FL

What is the email of the Chairman, Partner & Co-Founder, Outback Steakhouse of Bloomin' Brands?

What is direct phone of the Chairman & Chief Executive Officer of Bloomin' Brands?

Who is the AOR - creative agency of Bloomin' Brands?

Your personal LinkedIn network connections

Your personal LinkedIn network connections

WinmoEdge

Score 89 - Review Imminent: Outback names CMO amid 'Steak Authority' initiatives


Subject: Digital, TV, radio, outdoor, Hispanic media, social media

Company: Outback Steakhouse, part of Bloomin' Brands' portfolio

Opportunity: It looks like Bloomin' Brands is switching everything up these days. In addition to naming a chief brand officer at the company-level in June, Outback has also named a CMO. Stephanie Gutierrez began her tenure as the struggling steakhouse's head marketer last month. Agency readers should already have Outback on their radar, but the addition of a new CMO only fuels the imminent review fire and takes the chain's score from 39 to 89, placing it within "Review Imminent" territory on our

Outback began implementing the next phase of it's "Steak Authority" initiative in April, which includes menu innovation, remodels and an increased focus on its lunch business (more here). While there's no word yet on the success of these efforts, a new CMO could decide to scrap everything and start over. Sellers - advertising lately is targeting younger diners, including business and professional audiences, so, at least for now, this should be your focus. 

Publicis's MediaVest, New York has handled Bloomin’ Brands media planning and buying since last year. 

Additional Information

Experience: Gutierrez joins Outback from Office Depot, where she served as VP of brand strategy and retail marketing for almost four years. Prior to that, she was marketing director for Bloomin' competitor Darden Restaurants' Red Lobster and also held a number of marketing positions of increased responsibility with Red Lobster sister brand Olive Garden.

Gutierrez replaces John Schaufelberger, who left Outback to take the CMO position with Smokey Bones this month.

Media Spend: According to Kantar Media, Outback spent $104.2 million on measured media in 2015.

National TV Spend: 

For the same period 2015, Outback spent $36.2 million on 20 national TV spots (25% of which were Spanish-language).

Digital Breakdown: Pathmatics reports that Outback has spent $452,700 on 67 desktop ads this year (34.6 million impressions). These ads were weighted more to Q1, so sellers should be reaching out for Q1 2017 dollars now. Over 90% of the desktop ads were placed site direct, with 8% placing through DoubleClick Bid Manager (Invite Media). Top ad destinations have included: espn.go.com, foodnetwork.com, food.com, nascar.com and mlb.com.

Outback has also spent $62,000 on 31 mobile/tablet ads (7 million impressions) and $1.2 million on 29 video ads (35.4 million impressions). Mobile and video ads were also placed largely site direct on similar sites as desktop ads. 

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2202 North Westshore Blvd.
Suite 500
Tampa, FL 33607
(813) 282-1225

Stephanie Gutierrez 
Chief Marketing Officer
(813) 282-1225
stephaniegutierrez@bloominbrands.com

Karen Chester
Vice President, Media Services
(813) 282-1225 ext. 1212
karenchester@bloominbrands.com