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Marriott International, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands




Marriott International, Inc., based in Bethesda, MD., area operates one of the world's leading hotel chains with lodging properties located throughout the world. The company develops, operates and franchises vacation ownership resorts, executive lodging facilities and a variety of value and luxury hotels under their portfolio of brands. The company also owns and operates a variety of conference centers and golf courses.

Main Telephone (407) 239-4200
Main Fax (407) 238-8757
Primary Address
8701 World Center Drive
Orlando, FL 32821
USA

Marriott International, Inc. Contacts

Contacts (5/113)
Name Title State
Bill M. Executive Chairman & Chairman MD
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (301) 380-3000
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 8701 World Center Drive
Orlando, FL
32821
USA

Arne S. President & Chief Executive Officer MD
Karin T. Global Chief Marketing Officer MD
David R. Executive Vice President & Chief Human Resources Officer MD
Anthony C. Chief Development Officer MD

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Allies American Grill *
Courtyard by Marriott ********
Fairfield Inn by Marriott ********
Marriott Rewards *
Margate *

Agency Relationships


Brand Agency Service From To
** ****** ******** & ******** AOR - creative 2016 present
** ****** ******-***** Public Relations 2016 present
********* ** ******** ******** ****** ********* AOR - public relations 2014 present
********* ** ******** ****** AOR - digital 2010 present
********* ** ******** ************ creative 2003 present

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WinmoEdge

Q4-Q2 Media Opps: Marriott launches first rewards program-focused TV campaign in more than decade


Subject: TV, digital, outdoor, mobile

Company: Marriott International, based in Bethesda, MD, operates one of the world's leading hotel chains with 19 different brands and lodging properties located throughout the world. 

Opportunity: In an effort to promote its loyalty rewards program, the hotel chain is launching its newest ads featuring real-life Marriott Rewards members. As part of the on going "You Are Here" campaign, the introductory spot just launched with a 30-second spot featuring a marine archeologist and mother scuba diving near the Ritz-Carlton Grand Cayman. Three additional commercials will air later this year, including one member's story shot in Venice.

In addition to the new commercials, the hotelier is adding a membership stories section to its digital magazine to encourage members to share travel experiences, and hosting a series of events, such as private concerts. 

According to Kantar Media, broadcast takes up the largest portion of the company's total media spend, which was $102.1 million last year. In addition to broadcast, out-of-home  (OOH)and digital outlays have increased this year. Specifically, per Pathmatics, desktop display spend has almost doubled since last year. Mobile display activity has grown, as well. With that said, as the company continues to look for new ways of promoting its rewards program, expect a larger digital push. 

Therefore, sellers should begin reaching out now to pick up campaign dollars as they become available. Focus pitches on high ROI engagement among upper-middle class adults and mature millennial travelers. WPP's MEC is on media.

Additional Insight

TV Breakdown: Since January, iSpot reports that Marriott has spent $8.9 million on national TV ads (see targeting above), down from the $10 million it spent during the same period last year. 

International
‚Äč
10400 Fernwood Road
Bethesda, MD 20817-1109
(301) 380-3000

Karin Timpone
Global Marketing Officer
(301) 380-3000
karin.timpone@marriott.com

Mara Hannula
VP, Global Brand Marketing
(301) 380-3000
mara.hannula@marriott.com

David Beebe
VP, Global Creative & Content Marketing
(301) 380-3000
david.beebe@marriott.com