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Doctor's Associates, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands

Headquartered in Milford, CT, Doctor's Associates, Inc. owns, franchises, and operates the Subway sandwich shop chain. Subway is the world's largest submarine sandwich chain with more than 30,000 restaurants in 87 countries.

Main Telephone (203) 877-4281
Main Fax (203) 876-6675
Primary Address
325 Bic Drive
Milford, CT 06461

Doctor's Associates, Inc. Contacts

Contacts (5/24)
Name Title State
Don F. Chief Development Officer CT
Sample of Associated Brands
Email: *****@*******.***
Main Phone: (203) 877-4281
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 325 Bic Drive
Milford, CT

Chris C. Chief Advertising Officer CT
Joe T. Global Chief Marketing Officer CT
Suzanne G. Chief Executive Officer CT
Carissa G. Chief Digital Officer CT

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Subway *********
Doctor's Associates, Inc. ******

Agency Relationships

Brand Agency Service From To
****** **************** public relations 2004 present
****** *** creative, digital, social 2003 present
****** ****, *** social 2013 present
****** **** ********* Creative 2015 present
****** ******** media buying & planning 2012 present

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Subway expanding mobile efforts drastically next year

Subway Readies Global Mobile Push: Subway is preparing a global mobile marketing and mCommerce push, and plans to roll out transactional HTML5-based websites and applications in the U.S. and other territories starting early next year.
The quick-serve sandwich chain has dabbled with mobile marketing activity in the past –  including display ads from vendors such as Apple's iAd unit – but this initiative will represent the largest investment the brand has made in the mobile arena to date.
This comes after the chain Velti to serve as its mobile technology provider last month.
With Velti, Subway plans to launch location-aware mobile websites that allow customers to order and pay for meals to pick up at their closest location.
The company plans to have this system in place across most of its 24,000 U.S. stores by early next year, with a global rollout in 2012. Subway have more than 34,000 restaurants operating worldwide.
“We want to jump into this space now,” Subway’s Director of Digital Marketing Joost Zimmerman told ClickZ. “The adoption rate of smartphones has been tremendous, and it’s the right time to start really leveraging those devices for the brand.”
He added that Subway will also launch mobile applications for platforms including iOS and Android to go along with its new web presence.
Marketing for the new mobile products is still in the works but it will most likely include mobile ads, mobile sponsorships, in-store promotions and possibly television media, Zimmerman told the publication.
The List reports that Milford, Conn.-based Doctor’s Associates Inc., which owns, operates and franchises the Subway chain, works with several shops, including the following AORs:
-Montreal-based Allard Johnson Communications, since 2007.
-Miami Beach, Fla.-based S,C,P,F... for Hispanic initiatives, since 2007.
-Westport, Conn.-based Catapult Marketing for global merchandising, since 2000.
-Hackensack, N.J.-basedSource Communications for general marketing, since 2005.
-San Francisco-based Goodby, Silverstein & Partnersfor creative, since 2000.
According to Nielsen, Doctor’s Associates allocated $476 million towards Subway’s marketing efforts in 2010. About $168.5 million was spent on network television ads, about $142 million was spent on spot television ads and about $95 million was spent on cable television ads.

Doctor’s Associates, Inc.
488 Wheelers Farms Rd.
Milford, CT 06461
(203) 882-2700
Michelle Cordial
Director, Brand Management
Suzie Landino
Manager, Marketing & National Promotions
Bill Schettini
Chief Marketing Officer
Tony Pace
Chief Marketing Officer & Senior Vice President
Elizabeth Stewart
Director, Marketing
Joost Zimmerman
Director, Digital Marketing