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Boston Market Corporation | Company Profile, Marketing Contacts, Media Spend, Brands




Headquartered in Golden, Colorado, Boston Market Corporation operates a chain of American fast casual restaurants. Owned by Sun Capital Partners, Boston Market locations feature a cafeteria-style serving line and seating for dining in, as well as drive-thru and carryout service. Boston Market was owned by McDonald's but was acquired in 2007 by private equity firm Sun Capital Partners. ** NOTE: As a privately held subsidiary of a publicly traded parent company, annual revenue and employee count are not readily available. Therefore, the revenue and employee figures presented below are those of the parent company. **

Main Telephone (303) 278-9500
Main Fax (303) 216-5339
Primary Address
14103 Denver West Parkway
Golden, CO 80401
USA

Boston Market Corporation Contacts

Contacts (5/7)
Name Title State
Gregory U. Chief Financial Officer CO
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (303) 278-9500
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 14103 Denver West Parkway
Golden, CO
80401
USA

George M. Chief Executive Officer CO
Tim H. Vice President, Marketing CO
Michelle G. Senior Director, Marketing CO
Matthew S. Senior Director, Consumer Insights CO

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Boston Market Corporation *******

Agency Relationships


Brand Agency Service From To
****** ****** *********** ****** Media Buying, Media Planning 2017 present

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WinmoEdge

Score 87 - Review Imminent Update: Boston Market moves digital to barter shop?


Subject: TV, digital, sponsorship

Company: Boston Market, Golden, Co-based fast casual restaurant  with 457 restaurants nationwide. 

Update (9/15): We've received a tip from a fellow reader that digital media buying has moved to GroupM's

In all seriousness, this is a fairly large restaurant chain, so family-sized helpings of traditional and digital revenue should be available - even though a barter agency appears to be handling most of the account. The same tipster told us that some digital dollars are coming out of Epsilon, Chi, too. We're still working to find out where TV dollars are going. We'll keep you posted as we learn more.

Agencies - continue to go after this account since it's likely Zimmerman already has or will lose the creative portion (more info below. 


Below originally posted 9/14

 

Opportunity: Recently appointed new marketing decision makers, coinciding with the departure of CMO Sara Bittorf to Bob Evans (research here). Darden marketing veteran Tim Hartmann is now marketing VP, and Family Dollar marketer Stephanie Tavares-Rance was recently made executive director of digital marketing and social media. We're still working to figure out which person, if either, is taking over the CMO function.

Either way, VAI. Agencies with restaurant experience should start pecking at DMs while potential changes to strategy and agency roster are made ahead of next year. 

Already, we've received word that Omnicom's here). We'll keep you posted as we learn more. 

Sellers - Launched in 2015, the broadcast-heavy (national cable and spot TV) "All Good" 

Additional Insight

Experience: Tim Hartmann previously served as CMO at Oasis Brands and Miller's Ale House Restaurants. Before that, he spent seven years at Darden, culminating as Red Lobster's marketing SVP. 

For the last three years, Tavares-Rance handled digital marketing, social media and PR at Family Dollar.

TV Breakdown: $8 million has gone to national TV ads the last 12 months (see breakdown right), down from $9 million spent over the same period a year earlier, according to iSpot.tv.

Digital Breakdown: Boston Market's display presence is tiny. Since last September, $213,100 has garnered 51.6 million desktop impressions, all of which have run since February (see spend share right). Yahoo! Advertising and BlogHer have been the ad networks used, according to Pathmatics. AppNexus is the sole exchange impressions have flowed through.

Besides various Yahoo sites, top targeted publishers include weatherbug.com, sheknows.com, familyhandyman.com and cnn.com. 

Combined, only about $9,000 has been spent on 1.6 million mobile and video impressions. 

Boston Market
14103 Denver West Parkway 
Golden, CO 80401 
(303) 278-9500

Tim Hartmann
Vice President, Marketing
(303) 278-9500
thartmann@bost.com

Stephanie Tavares-Rance
Executive Director, Digital Marketing & Social Media
(303) 278-9500
srance@bost.com