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American Blue Ribbon Holdings, LLC | Company Profile, Marketing Contacts, Media Spend, Brands

American Blue Ribbon Holdings, LLC owns and operates the Village Inn and Bakers Square restaurant chains, which are located in select states throughout the U.S. The company is privately owned, and the headquarters are located in Denver, CO.

Main Telephone (615) 256-8500
Main Fax (615) 782-5044
Primary Address
Post Office Box 16601
Denver, CO 80216

American Blue Ribbon Holdings, LLC Contacts

Contacts (5/13)
Name Title State
Greg H. Chief Administrative Officer TN
Sample of Associated Brands
Email: *****@*******.***
Main Phone: (615) 256-8500
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: Post Office Box 16601
Denver, CO

Jeffery K. Chief Information Officer TN
Eddie H. President, O'Charley's, Inc. TN
Jeff G. President - Family Dining CO
Mark H. Chief Supply Chain Officer CO

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Bakers Square ******
Village Inn *******
O'Charley's, Inc. *******
American Blue Ribbon Holdings, LLC *******

Agency Relationships

Brand Agency Service From To
****** ****** *** ***** Social unknown present
*'*******'*, ***. **** ****** ********* Public Relations 2015 present
*'*******'*, ***. ***** *********** | ********* Creative unknown present
*'*******'*, ***. *.*. ************* ***** Media Buying, Media Planning unknown present
******* *** *** ***** Social unknown present

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Score 72 - Account in Jeopardy: Bakers Square, Village Inn names new marketing head

Subject: outdoor, spot TV, digital, print, radio

Brand: American Blue Ribbon Holdings

Opportunity: Named

Based on Craven's background, it looks like there won't be much change to the brands' marketing channels. According to Kantar Media, Bakers Square's primary ad channel is out-of-home while Village Inn has relied heavily on spot TV. Smaller focus has been palced on digital, radio and print. During Craven's time at Qdoba, top ad channels included digital, radio and OOH.

With that said, expect spending across OOH, digital, print, radio and spot TV to all increase. Focus your pitch on campaign dollars are key holiday revenue periods, such as Thanksgiving, Christmas, Mother’s Day and Easter. 

Agencies - it looks like HY Connect, Chi is still AOR for both brands. But the agency has been on the account since 2014, which is approaching average agency tenure (2.5-3 years). This means that those with expertise in driving awareness for restaurant brands should reach out now. Craven has many years of experience and won't need much time to evaluate strategy and potential agency roster changes. Focus pitches around driving traffic during lunch and dinner hours and increasing family-focused engagement. 

Additional Insight

Experience: Craven spent the last 11 years at Qdoba Restaurant Corporation, most recently as CMO. During his time at Qdoba, he also held multiple leadership roles, including marketing and branding manager, director of marketing, DVP of marketing and VP of brand marketing. 

Village Inn
400 West 48th Ave.
Denver, CO 80216
(303) 296-2121

David Craven
Vice President, Marketing
(303) 296-2121

Karen Slye
Senior Director, Marketing
(303) 296-2121