Jack in the Box, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands
Headquartered in San Diego, CA, Jack in the Box Inc. is a fast-food restaurant serving items such as the Jumbo Jack, the Ultimate Cheeseburger, potato wedges and American versions of ethnic cuisine. Founded in 1951, Jack in the Box also operates the 'fresh mex' restaurant chains, Qdoba Mexican Grill.
|Main Telephone||(858) 571-2121|
|Main Fax||(858) 571-2101|
Jack in the Box, Inc. ContactsContacts (5/13)
|Jerry R.||Executive Vice President & Chief Financial Officer||CA|
Sample of Associated Brands
|Mark B.||Executive Vice President & Chief People, Culture & Corporate Strategy Officer||CA|
|Lenny C.||Chairman & Chief Executive Officer||CA|
|Frances A.||Brand President||CA|
|Iwona A.||Chief Marketing Officer||CA|
|Jack in the Box, Inc.||********|
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Who is the AOR - digital agency of Jack in the Box, Inc. ?
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Campaign Imminent: Jack in the Box departs with longtime AOR, David & Goliath takes over
Subject: Digital, social media, millennial-focused media, TV, outdoor, Internet radio, mobile, sponsorship
Brand: Jack in the Box, burger QSR with more than 2,250 locations in 21 states. It's operated by parent company Jack in the Box Inc., which also controls 600-unit burrito QSR Qdoba.
Opportunity: Recently departed with longtime creative AOR Horizon still handles media planning and buying so look for dollars around new ads in Q4 and Q1, Jack’s top buying periods. Pitch mobile and rich media, particularly high impact and video, because we hear the focus is there lately, as Jack emphasizes menu improvements over humor. Looking offline, Jack is a mountain to climb. It’s an about 60-market regional account where dollars skew heavily towards to spot TV and OOH specific to each market.
Media Spend: The Jack in the Box brand (excluding Qdoba) spent $$42.3 million on advertising last fiscal year ended September 28, down from $46.7 million in fiscal 2013 and $49.7 million in fiscal 2012, according to the company’s SEC filings. Spending skews towards regional/local TV, national cable TV, radio, print and outdoor. In recent years, the QSR has also expanded its use of social media and mobile to better reach millennials. but it’s display activity is still tiny.
TV Breakdown: Since January, $80 million has gone to national TV (targeting right), up from $70 million over the same period last year. For all of last year, $125.2 million went to national TV compared to $61.3 million in 2013.
Jack in the Box Inc.
9330 Balboa Ave.
San Diego, CA 92123
President – Jack in the Box
Senior Vice President & Chief Marketing Officer