California Pizza Kitchen, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands
Based in Los Angeles, CA, California Pizza Kitchen, Inc. operates upscale pizza restaurants across the U.S. as well as international locations. The California Pizza Kitchen frozen food line of consumer grocery products is marketed by Kraft Foods, Inc. under licensing agreement.** NOTE: As a privately held subsidiary of a publicly traded parent company, annual revenue and employee count are not readily available. Therefore, the revenue and employee figures presented below are those of the parent company. **
|Main Telephone||(310) 342-5000|
|Main Fax||(310) 342-4743|
California Pizza Kitchen, Inc. ContactsContacts (5/10)
|G.J. H.||Chief Executive Officer & Executive Chairman||CA|
Sample of Associated Brands
|Brad G.||Chief People Officer||CA|
|Ashley C.||Senior Vice President, Marketing||CA|
|Dave D.||Vice President, Internal & Digital Communications||CA|
|Carol F.||Senior Director, Marketing - West Coast Region||CA|
|California Pizza Kitchen, Inc.||******|
Who is the Chief Executive Officer & Executive Chairman of California Pizza Kitchen, Inc.?
Who is the marketing contact for restaurants in CA
What is the email of the Chief People Officer of California Pizza Kitchen, Inc.?
What is direct phone of the Senior Vice President, Marketing of California Pizza Kitchen, Inc.?
Who is the AOR - creative agency of California Pizza Kitchen, Inc.?
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Social Media, Digital Opps: California Pizza Kitchen hires new social media AOR
Subject: Digital, social media, print, radio
Company: Winmo), based in Los Angeles, CA, is a 270-unit casual dining restaurant chain known for its hand-tossed and hearth-based California-style pizzas.
Opportunity: Appointed Baltimore marketing agency here) and has allocated almost all of its ad spending towards digital since then.
Therefore, millennial focused sellers should be reach now to pick up available last minute digital ad dollars, since Q2 is CPK’s highest ad spending period.
Traditional creative was not part of the review and is still at Los Angeles based here). However, reviews often come in waves so creative shops should certainly keep going after this account.
Media Spend: According to Kantar Media, California Pizza Kitchen spent $596,366 on measured media last year, down $200,000 from the year before. Most of the spending was contributed towards digital, specifically internet display and search. The rest of the spending went towards radio and print.
Digital Breakdown: Since January, CPK ran only one standard display and two video ads on letsgokings.com, nhl.com and lakingsinsider.com, Moat reports. For all of 2015, the company ran 39 standard display, four high impact and four video ads on 159 publishers (57% mobile), with 59% placed site-direct versus programmatic.
12181 Bluff Creek Drive
Playa Vista, CA 90094
Executive Vice President & Chief Brand Officer
(310) 342-5000 ext. 5010
Vice President of Marketing, Digital & Social
(310) 342-5000 ext. 5023