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California Pizza Kitchen, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands




Based in Los Angeles, CA, California Pizza Kitchen, Inc. operates upscale pizza restaurants across the U.S. as well as international locations. The California Pizza Kitchen frozen food line of consumer grocery products is marketed by Kraft Foods, Inc. under licensing agreement. ** NOTE: As a privately held subsidiary of a publicly traded parent company, annual revenue and employee count are not readily available. Therefore, the revenue and employee figures presented below are those of the parent company. **

Main Telephone (310) 342-5000
Main Fax (310) 342-4743
Primary Address
12181 Bluff Creek Drive
Fifth Floor
Playa Vista, CA 90094
USA

California Pizza Kitchen, Inc. Contacts

Contacts (5/10)
Name Title State
G.J. H. Chief Executive Officer & Executive Chairman CA
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (310) 342-5000
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 12181 Bluff Creek Drive
Fifth Floor
Playa Vista, CA
90094
USA

Brad G. Chief People Officer CA
Ashley C. Senior Vice President, Marketing CA
Dave D. Vice President, Internal & Digital Communications CA
Carol F. Senior Director, Marketing - West Coast Region CA

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
California Pizza Kitchen, Inc. ******

Agency Relationships


Brand Agency Service From To
********** ***** *******, ***. **** ******** AOR - creative 2014 present
********** ***** *******, ***. ********** social 2015 present

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Who is the Chief Executive Officer & Executive Chairman of California Pizza Kitchen, Inc.?

Who is the marketing contact for restaurants in CA

What is the email of the Chief People Officer of California Pizza Kitchen, Inc.?

What is direct phone of the Senior Vice President, Marketing of California Pizza Kitchen, Inc.?

Who is the AOR - creative agency of California Pizza Kitchen, Inc.?

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WinmoEdge

Social Media, Digital Opps: California Pizza Kitchen hires new social media AOR


Subject: Digital, social media, print, radio

Company: Winmo), based in Los Angeles, CA, is a 270-unit casual dining restaurant chain known for its hand-tossed and hearth-based California-style pizzas.

Opportunity: Appointed Baltimore marketing agency here) and has allocated almost all of its ad spending towards digital since then. 

Therefore, millennial focused sellers should be reach now to pick up available last minute digital ad dollars, since Q2 is CPK’s highest ad spending period. 

Traditional creative was not part of the review and is still at Los Angeles based here). However, reviews often come in waves so creative shops should certainly keep going after this account.  

Additional Insight

Media Spend: According to Kantar Media, California Pizza Kitchen spent $596,366 on measured media last year, down $200,000 from the year before. Most of the spending was contributed towards digital, specifically internet display and search. The rest of the spending went towards radio and print. 

Digital Breakdown: Since January, CPK ran only one standard display and two video ads on letsgokings.com, nhl.com and lakingsinsider.com, Moat reports. For all of 2015, the company ran 39 standard display, four high impact and four video ads on 159 publishers (57% mobile), with 59% placed site-direct versus programmatic. 

Winmo)
12181 Bluff Creek Drive
5th Floor
Playa Vista, CA 90094
(310) 342-5000

Natalia Franco
Executive Vice President & Chief Brand Officer
(310) 342-5000 ext. 5010
nfranco@cpk.com

Ashley Ceraolo
Vice President of Marketing, Digital & Social
(310) 342-5000 ext. 5023
aceraolo@cpk.com