Back to All Companies

Taco Bell Corporation | Company Profile, Marketing Contacts, Media Spend, Brands

Taco Bell, headquartered in Irvine, CA, is one of the country's top quick-serve Mexican eateries. With locations throughout the U.S., the majority are owned and operated by independent franchisees. Taco Bell is a subsidiary of Yum! Brands. ** NOTE: As a privately held subsidiary of a publicly traded parent company, annual revenue and employee count are not readily available. Therefore, the revenue and employee figures presented below are those of the parent company. **

Main Telephone (949) 863-4500
Main Fax (949) 863-2246
Primary Address
One Glen Bell Way
Irvine, CA 92618

Taco Bell Corporation Contacts

Contacts (5/37)
Name Title State
Brian N. Chief Executive Officer CA
Sample of Associated Brands
Email: *****@*******.***
Main Phone: (949) 863-4500
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: One Glen Bell Way
Irvine, CA

Marisa T. Chief Marketing Officer CA
Rob S. Chief Operating Officer CA
Melissa L. International President CA
Liz M. Chief Innovation Officer CA

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Taco Bell Corporation ********

Agency Relationships

Brand Agency Service From To
**** **** *********** ********** media buying & planning unknown present
**** **** *********** ********** crm, loyalty, media buying & planning, mobile, social 2012 present
**** **** *********** ***** ******* AOR - media buying & planning 2012 present
**** **** *********** *******, ***. Creative, Digital, Experiential, Media Buying, Media Planning, Multicultural, Social 2012 present
**** **** *********** ******* corporate reputation, public relations unknown present

See Winmo sales intelligence in action

Recent Discussions

Who is the Chief Executive Officer of Taco Bell Corporation?

Who is the marketing contact for restaurants in CA

What is the email of the Chief Marketing Officer of Taco Bell Corporation?

What is direct phone of the Chief Operating Officer of Taco Bell Corporation?

Who is the media buying & planning agency of Taco Bell Corporation?

Your personal LinkedIn network connections

Your personal LinkedIn network connections


Score 75 - On the Brink: Taco Bell unveils first logo update in 20 years after promoting CMO

Subject: TV, online, digital, video, mobile, radio


Opportunity: Taco Bell, No. 196 in the Deutsch, LA, creative AOR since 2013? 

Marisa Thalberg, promoted to CMO earlier this year (research here), is clearly open to considering new agencies, so keep pitching for creative related work. We expect her to be most receptive to agency pitches through at least the end of Q1. 

Taco Bell already consolidated traditional media last fall at DigitasLBi, SF continues to handle digital media. 

Sellers - the fast feeder typically begins planning for the following year in August, so millennial male-focused sellers should reach out immediately to see if there's still money on the table. If not, you'll have to make your case throughout the year for supplemental budgets. Digital sellers - center your pitch on video, which make up the bulk of TB's digital budget. 

Taco Bell Corporation 
One Glen Bell Way 
Irvine, CA 92618 
(949) 863-4500

Marisa Thalberg
Chief Marketing Officer
(949) 863-4500

Cody Creelman
Media Supervisor - DigitasLBi, SF
(415) 293-2001

Anna Ashe
Associate Media Planner - DigitasLBi, SF
(415) 293-2001