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Taco Bell Corporation | Company Profile, Marketing Contacts, Media Spend, Brands




Taco Bell, headquartered in Irvine, CA, is one of the country's top quick-serve Mexican eateries. With locations throughout the U.S., the majority are owned and operated by independent franchisees. Taco Bell is a subsidiary of Yum! Brands. ** NOTE: As a privately held subsidiary of a publicly traded parent company, annual revenue and employee count are not readily available. Therefore, the revenue and employee figures presented below are those of the parent company. **

Main Telephone (949) 863-4500
Main Fax (949) 863-2246
Primary Address
One Glen Bell Way
Irvine, CA 92618
USA

Taco Bell Corporation Contacts

Contacts (5/37)
Name Title State
Brian N. Chief Executive Officer CA
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (949) 863-4500
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: One Glen Bell Way
Irvine, CA
92618
USA

Marisa T. Chief Marketing Officer CA
Rob S. Chief Operating Officer CA
Melissa L. International President CA
Liz M. Chief Innovation Officer CA

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Taco Bell Corporation ********

Agency Relationships


Brand Agency Service From To
**** **** *********** ********** media buying & planning unknown present
**** **** *********** ********** crm, loyalty, media buying & planning, mobile, social 2012 present
**** **** *********** ***** ******* AOR - media buying & planning 2012 present
**** **** *********** *******, ***. Creative, Digital, Experiential, Media Buying, Media Planning, Multicultural, Social 2012 present
**** **** *********** ******* corporate reputation, public relations unknown present

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WinmoEdge

Score 75 - On the Brink: Taco Bell unveils first logo update in 20 years after promoting CMO


Subject: TV, online, digital, video, mobile, radio

Company: 

Opportunity: Taco Bell, No. 196 in the Deutsch, LA, creative AOR since 2013? 

Marisa Thalberg, promoted to CMO earlier this year (research here), is clearly open to considering new agencies, so keep pitching for creative related work. We expect her to be most receptive to agency pitches through at least the end of Q1. 

Taco Bell already consolidated traditional media last fall at DigitasLBi, SF continues to handle digital media. 

Sellers - the fast feeder typically begins planning for the following year in August, so millennial male-focused sellers should reach out immediately to see if there's still money on the table. If not, you'll have to make your case throughout the year for supplemental budgets. Digital sellers - center your pitch on video, which make up the bulk of TB's digital budget. 

Taco Bell Corporation 
One Glen Bell Way 
Irvine, CA 92618 
(949) 863-4500

Marisa Thalberg
Chief Marketing Officer
(949) 863-4500
marisa.thalberg@yum.com

Cody Creelman
Media Supervisor - DigitasLBi, SF
(415) 293-2001
cody.creelman@digitas.com

Anna Ashe
Associate Media Planner - DigitasLBi, SF
(415) 293-2001
anna.ashe@digitaslbi.com